Holly Baker

Holly Baker

Producer at TBWA\LONDON
London, United Kingdom

About me

I have experience producing TV campaigns, print, cinema, online content, DOOH, rich media, social content such as GIFs and cinemagraphs and editorial.

Experience working on Proctor & Gamble, large retail brands with fast turnarounds, filming overseas, working with celebrity talent and YouTube talent.


London, United Kingdom
November 2015 - Present (6 years 8 months)
Summer 2016
Director: Tom Barbor-Might @ Rogue
Creatives: Paul Weinberger, Dan Kenny & Tom Gong
TVC, Cinema and Content films for online, social channels and VOD.
This campaign focused on Lidl's provenance and quality, we found real-life sceptics via social media and offered them a job for a day on farms of Lidl suppliers.

Steak 60"

Mussels 60"
Integrated Producer
London, United Kingdom
August 2014 - October 2015 (1 year 2 months)
Creating content for brands such as Sainsbury's, YouTube, Soap & Glory, AOL and Bacardi.

Producing a range of content including online films, social shorts, photography, editorial, rich media, GIFs, cinemagraphs and digital out of home campaigns.
London, United Kingdom
May 2013 - July 2014 (1 year 2 months)
Producing a range of TV commercials and digital content.
Assistant Producer
London, United Kingdom
September 2011 - May 2013 (1 year 8 months)
Assistant Producer on Hugo Boss fragrances, working across TV, Print and Digital campaigns.

Boss Nuit Fragrance (Procter & Gamble)
with Gwyneth Paltrow.
Director - Jordan Scott
TVC, Digital and Print campaign.
Producer - Ian Randle
Creatves - Steve Elston and Angela Harding
TVC http://www.youtube.com/watch?v=9OtlgvyiWOE
Digital http://www.youtube.com/watch?v=jUq6L3CF2Ls

Boss Bottled Fragrances (Procter & Gamble)
with Ryan Reynolds
Director - Baillie Walsh
TVC campaign
Producer - Ian Randle
Creative - Steve Elston and Angela Harding

Hugo 'Red' Fragrance (Procter & Gamble)
with Jared Leto
Director - Jonas Akerlund
TVC and Digital campaign.
Producer - Ian Randle
Creatives - Dean Francolini and Angela Harding
Production Assistant
London, United Kingdom
April 2009 - August 2011 (2 years 4 months)
Production Assistant
February 2011 - August 2011

Whilst at W+K I assisted a number of Producers, working on brands such as Nokia, 3 mobile, Lurpak and Honda.

Creative Assistant
August 2010 - February 2011

April 2009 - Aug 2010


A levels, English Literature, Law, Sociology, Media Studies, Citizenship

2005 - 2007 (2 years)

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