| Title | Storks |
| Agency | Optimist |
| Campaign | Plastic is Fantastic |
| Advertiser | World Cleanup Day |
| Brand | World Cleanup Day |
| Date of First Broadcast/Publication | 2023 / 7 |
| Story | Congratulations, Earth! The most successful World Cleanup Day took place on September 16th, engaging 195 countries from all over the world. During the communication phase, Optimist Creative assisted with a series of sarcastic pieces called “Plastic is Fantastic.” By highlighting the irony of wildlife “using” plastic. While sharing these images on social media, we invited people from all corners of the world to participate by sharing their own satirical rhymes and then transformed these rhymes into new illustrations. |
| Media Type | Digital |
| Art Director | Bruno Palmik |
| Illustrator | Bruno Palmik |
| Copywriter | Magnus Lužkov |
| Creative Director | Magnus Lužkov |
| Copywriter | Agnus Laane |
| Creative Director | Agnus Laane |
| Project Leader | Susanna Eenma |
More Work
SEE ALLJags
- BRAND:
- World Cleanup Day
- AGENCY:
- Optimist
Rats
- BRAND:
- World Cleanup Day
- AGENCY:
- Optimist
Fishes
- BRAND:
- World Cleanup Day
- AGENCY:
- Optimist
Life sentence
- BRAND:
- Eesti Ekspress
- AGENCY:
- Optimist
We will do it for you (Case Film)
- BRAND:
- Eesti Ekspress
- AGENCY:
- Optimist