| Title | What's Your Excuse? 3 |
| Agency | Optimist |
| Campaign | What's Your Excuse? |
| Advertiser | Eesti Haigekassa |
| Brand | Eesti Haigekassa |
| Posted | April 2019 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | Obesity in office workers is a big problem in Estonia. People don't move enough. We needed to shake society through unexpected examples. The campaign heroes were a swimmer, without hands and with only one whole leg, a 78-year-old marathon runner and a blind adventurer. All of them are more active than the average Estonian. |
| Media Type | |
| Creative Director | Oliver Lomp |
| Project Manager | Kadri-Liis Nikopensius |
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