Senior Manager with 11 years of marketing, branding and communication experience in a diverse business environment, with proven track record developing winning brand & communication strategies for a variety of local and regional brands across Eastern Africa, and achieving great business results.
I am currently working with one of Kenya’s leading FMCG companies – East African Breweries Limited where I hold the position of Marketing Manager for the Tusker Trademark which is Kenya’s No. 1 Beer brand and the flagship brand for the business in Kenya. My key deliverable is ensuring consistent profitable growth of the Tusker portfolio of brands while guiding the brands’ long-term strategy and ensuring yearly plans and objectives are developed, implemented and achieved. I have spearheaded numerous marketing and branding campaigns that have led to business development, rapid sales growth and exceeded the company’s profitability goals.
Marketing is colossal industry and I strongly believe my inquisitive nature, fast grasping skills and the hankering to be consistent with modern times has helped me stay well versed with latest marketing and branding trends, techniques and protocols. The experience I have gained across Marketing and Communication has made me adept at applying knowledge to practical situations and I can confidently present my competence in team leadership & management, project management & governance, developing winning strategies, budget delivery and meeting organization revenue growth objectives.
Along with my experience, I have a very strong educational background and the ability to work effectively with cross-functional and diverse teams and pride myself with bringing the right measure of enthusiasm into the equation. I also have excellent people and communication skills – written as well as oral and a proven commitment to top-notch service and satisfaction with an uncompromising dedication to service.