Arianne Okong'o

Arianne Okong'o

Marketing Manager at Kenya Breweries Limited
Nairobi, Kenya

About me

Senior Manager with 11 years of marketing, branding and communication experience in a diverse business environment, with proven track record developing winning brand & communication strategies for a variety of local and regional brands across Eastern Africa, and achieving great business results.

I am currently working with one of Kenya’s leading FMCG companies – East African Breweries Limited where I hold the position of Marketing Manager for the Tusker Trademark which is Kenya’s No. 1 Beer brand and the flagship brand for the business in Kenya. My key deliverable is ensuring consistent profitable growth of the Tusker portfolio of brands while guiding the brands’ long-term strategy and ensuring yearly plans and objectives are developed, implemented and achieved. I have spearheaded numerous marketing and branding campaigns that have led to business development, rapid sales growth and exceeded the company’s profitability goals.

Marketing is colossal industry and I strongly believe my inquisitive nature, fast grasping skills and the hankering to be consistent with modern times has helped me stay well versed with latest marketing and branding trends, techniques and protocols. The experience I have gained across Marketing and Communication has made me adept at applying knowledge to practical situations and I can confidently present my competence in team leadership & management, project management & governance, developing winning strategies, budget delivery and meeting organization revenue growth objectives.

Along with my experience, I have a very strong educational background and the ability to work effectively with cross-functional and diverse teams and pride myself with bringing the right measure of enthusiasm into the equation. I also have excellent people and communication skills – written as well as oral and a proven commitment to top-notch service and satisfaction with an uncompromising dedication to service.


Marketing Manager, Tusker Trademark
Nairobi, Kenya
January 2015 - Present (7 years)
Providing leadership on creation & implementation of master brand strategy and through the line execution of activities for Kenya’s number 1 beer brand Tusker Lager and its variant Tusker Malt Lager & Tusker Lite. My role is to ensure consistent profitable growth of the Tusker portfolio, guiding long-term strategy and ensuring yearly plans and objectives are developed, implemented and achieved.
Marketing Manager, Guinness & Partner Brands
Kenya Breweries Limited
July 2012 - December 2014 (2 years 5 months)
Providing marketing leadership in the implementation of brand strategy and full breadth of execution of activities for Guinness & Partner Brands in Kenya, with brilliance and flair.
Group Advertising & Communications Manager
East Africa Breweries Limited
February 2011 - June 2012 (1 year 4 months)
Leading the development of advertising and communication strategy, collaboration on idea generation, creative idea evaluation and development of advertising growth drivers to ensure volume, profit and market share delivery of the EABL business across East Africa (Kenya, Uganda, Tanzania, South Sudan, Rwanda & Burundi).
Account Director
Young and Rubicam Brands Nairobi
July 2007 - January 2011 (3 years 6 months)
Brand strategy implementation responsibilities through managing development and execution of marketing & advertising strategies on behalf of clients.
Account Manager
Nairobi, Kenya
November 2005 - June 2007 (1 year 7 months)
Leading project management activity for my portfolio of clients - Putting together agency creative briefs after client briefing sessions, working with creative team on developing creative concepts/ideas, and communication strategy proposals to client, and working with production teams for the development of print, radio, and TV directions. All delivered on time & within budget.

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