Chanfron Zhao
Creative Director at McCann Health
Shanghai, China
TitleEyeball Slave-Artist
Agency
Campaign Eyeball Slave
Advertiser Pfizer
Brand Xalatan
Date of First Broadcast/Publication 2016
Business Sector OTC Medicines (Pain Relievers, Cold & Flu, ...)
Philosophy Glaucoma is the leading cause of blindness in Hong Kong which lead to 20% of blindness every year. Their object is to increase awareness of eye care which can lead to Glaucoma. Looking for an awareness campaign to increase the care of eye to serve as a prevention of Glaucoma. 
Media Type Print
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Copywriter
Copywriter
Photographer
Creative Director
Creative Director
Creative Director
Creative Director

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