| Title | TMALL New Culture + #Not Uncommon |
| Agency | Heaven&Hell |
| Campaign | TMALL New Culture + #Not Uncommon |
| Advertiser | Alibaba |
| Brand | Tmall |
| Posted | September 2021 |
| Business Sector | Online Retail, E-store |
| Media Type | Poster |
| Chief Creative Officer | Danny Li |
| Executive Creative Director | Sihan Jin |
| Art Director | Danny Li |
| Designer | Kaiyu Zhang |
| Designer | Link Li |
| Designer | Una Gao |
| Designer | Jiahao Chen |
| Designer | Rui Feng |
| Designer | Xinyun Ye |
| Account Executive | Ruiqi Huang |
| Advertising Manager | Danli Yu |
| Advertising Manager | Jiamin Zhan |
| Advertising Manager | Qian Liu |
| Advertising Manager | Saint Wang |
| Advertising Manager | Shengnan Zhang |
| Advertising Manager | Yijie Wang |
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