Matt Watson

Matt Watson

Creative Director at DigitasLBi
London, United Kingdom


I’m a Creative Director that’s been in the game for about 10 years or so.

I’ve worked all over, for likes of Ogilvy, starting out on big above-the-line campaigns for clients such as Volvo and Castrol. I took the leap into the world of digital and social while working at a little boutique agency in Yorkshire. I honed my trade as an integrated Art Director for clients such as; Ford and McDonalds during stints at Wunderman, and The Marketing Store before joining SapientNitro in 2011.

I’ve delivered innovative conversation-starting ideas and campaigns for multi-million pound accounts like Vodafone and Sky. I’ve led teams to break boundaries on pitch wins. I’ve set offices up in Europe and given them something to stand behind. I’ve launched brand firsts on social platforms. I’ve even reinvented the carrier-bag.

What next? Well, I’m currently imagining the future for the biggest entertainment brand in VR.


Creative Director
London, United Kingdom
October 2016 - Present (1 year)
Associate Creative Director
London, United Kingdom
August 2014 - October 2016 (2 years 2 months)
Senior Art Director
London, United Kingdom
September 2011 - August 2014 (2 years 11 months)
Lead Art Director
Digital and Direct
July 2010 - September 2011 (1 year 2 months)
Freelance Art Director
The Marketing Store
April 2010 - July 2010 (3 months)
Mcdonalds, Vodafone and Britvic
Art Director
Dig For Fire
June 2009 - December 2009 (6 months)
Castrol, Open University, Wilkinsons and Keep Britain Tidy
Freelance Art Director
London, United Kingdom
March 2009 - April 2009 (1 month)
Graphic Designer/Jr Art Director
London, United Kingdom
June 2008 - January 2009 (7 months)
Graphic Designer
June 2007 - August 2007 (2 months)
Samsung, Castrol and British American Tobacco
5th Dimension
June 2006 - August 2006 (2 months)


BA, Visual Communications

2005 - 2008 - Leeds College of Art & Design (University of Leeds)
2005 - 2008 (3 years)
2004 - 2005 - Bedford College Art and Design Foundation Degree, Merit achieved. 1999 - 2004 - Cedars Upper School - GCSEs and A-Levels 11 GCSEs - Grade A-C A-Levels: Graphic design (D), Business Studies (D), Electronics (D)

BA 2.1, Visual Communications

University of Leeds
2005 - 2008 (3 years)

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