Key areas of work: Strategic planning and insight; Campaign management and delivery; AM team management and objective setting; Financial forecasting and margin management
Campaigns managed include: SPECTRE film launch partnership, Winter Sale 2015 & 2016 (supporting highest volume trading period of the year), Broadband launch
Channels: Press, digital, retail, OOH, social.
Pivotal role on a fast paced TTL account at one of the world’s most awarded agencies working on one of the world’s largest telcos
Wide-ranging position with heavy emphasis on strategy and stakeholder management, delivering large (£100k+) multi-phase, integrated campaigns
Focus on constructing and implementing unique and insightful propositions to generate aligned and effective work. Achieved through close liaison with planning team to agree the core thought and proposition based on market landscape, data and previous learnings.
Ensure strategy is implemented throughout concepting, design and production process to ensure all deliverables are considered and consistent, generating maximum brand recall, engagement and consumer response.
Meticulous campaign planning and diligent execution, enabled by engaging with a wide range of stakeholders on both agency and client side. Running work with planning, traffic, creative, project management and production, as well as off-shore programmers and research & insight teams at other locations.
Campaigns vary between brand, brand response and demand depending on client requirements. Equally comfortable taking an ATL concept and devising the aligned demand proposition or taking a brand ask from ideation to delivery.
Building strong relationships - creating personal connections with my clients, understanding their personalities and goals, creating a mutually prosperous working environment that enables their development whilst advancing the interests of the agency. Also built, maintained and leveraged key relationships with brand, ATL and media agencies.