I’ve have done many different things in my life, finding interest in various areas and getting involved in multiple initiatives and associations. I love to find new challenges, organize them and make them grow. That is exactly what the ACT Responsible adventure brought me. I feel lucky to work with my wonderful counterpart who is the first ACT person and my sister. I truly enjoy seeing this initiative grow into a recognized Association and I discovered the power of advertising and communication, when it is used to address the world's problems. I believe that the advertising creativity has the power to transcend social, cultural and generational boundaries to trigger awareness and action. It is together, Agencies, NGO’s, Corporations, Institutions, general public, ….that we will build a better world.