| Title | Open Aiya. The first voice led panic system-1 |
| Agency | Happiness / An FCB alliance |
| Campaign | Open Aiya |
| Advertiser | AIA |
| Brand | AIA |
| Date of First Broadcast/Publication | 2017 |
| Business Sector | Others |
| Story | For the first time ever a person can now call for help even if they can no longer reach for their phone. By shouting “Hey Siri, Open AIYA.”, the app will automatically send an SMS and warn your family, friends and emergency services. Including your exact GPS location. No buttons to push. No apps to open. Just your voice. |
| Media Type | Applications |
| Length | |
| Creative Director | Geoffrey Hantson |
| Creative Director | Paul Busschau |
| Creative Team | Thin Nguyen |
| Creative Team | Minh Nguyen |