| Title | Komodo |
| Agency | FCB London |
| Campaign | Komodo |
| Advertiser | Barnardo's |
| Brand | Barnardo's |
| Date of First Broadcast/Publication | 2020 / 2 |
| Business Sector | Anti-Domestic Violence, Sexual Abuse |
| Story | The advert is designed to shine a spotlight on Barnardo’s tireless work; every year they support thousands of children and young people who have been sexually abused and exploited. This crucial work wouldn’t be possible without the support of the public. The Komodo Dragon represents the feelings of abuse the young girl has suffered. Using an animal as a metaphor keeps the focus on the child at the heart of the story and allows the audience to connect with the feelings she is experiencing. It also allowed us to avoid depicting an abuser in a particular way; adults who sexually abuse children come from all walks of life. The powerful and indifferent way the dragon moves in the film is a reflection of how helpless and vulnerable she is; it helps to give a singular focus to her story and experience. |
| Media Type | Web Film |
| Length | |
| Creative Director | Guy Hobbs |
| Creative Director | Ben Edwards |
More Work
SEE ALLSave Your Chippy (Board)
- BRAND:
- Sarson's
- AGENCY:
- Wonderhood Studios
Crow
- BRAND:
- Barnardo's
- AGENCY:
- FCB London
Tinie Whopper
- BRAND:
- Burger King
- AGENCY:
- BBH
Tiny Tinie
- BRAND:
- Burger King
- AGENCY:
- BBH
Grenfell victims still belongs in the news (48$)
- BRAND:
- Justice4Grenfell
- AGENCY:
- BBH
Grenfell victims still belongs in the news (6$)
- BRAND:
- Justice4Grenfell
- AGENCY:
- BBH
Grenfell victims still belongs in the news
- BRAND:
- Justice4Grenfell
- AGENCY:
- BBH