| Title | Smokey Eye |
| Brief | Barely High is about getting people to recognize their own behaviour. After smoking cannabis people are over confident that they know when their high has worn off. The reality is you remain impaired long after that “feeling” is gone. The goal of the campaign is to make young Canadian pot-smokers think twice before getting behind the wheel, not by fear-mongering, but by turning the camera on them. |
| Agency | McCann Montreal |
| Campaign | Barely High is Still Too High to Drive |
| Advertiser | Government of Ontario |
| Brand | ONGov |
| Posted | November 2019 |
| Business Sector | Government & Other Authorities |
| Tagline | The Risks are Real. |
| Story | Driving a vehicle while you’re impaired by cannabis is illegal and dangerous. This includes cars, trucks, boats, snowmobiles and off-road vehicles. You are not a safer driver when you’re high. Cannabis affects your judgment, coordination and reaction time, and increases your chances of being in a collision. In 2016, 74 people were killed in collisions involving a driver under the influence of drugs in Ontario according to police reports. Barely high is still too high to drive – don’t risk your future or your life. Never get behind the wheel after using cannabis. |
| Media Type | Television & Cinema |
| Length | |
| More Information | Ontario.ca/TooHighToDrive |
| Music Company / Composer | Pirate Toronto |
| Executive Creative Director | Josh Stein |
| Creative Director | Chris Duffett |
| Copywriter | Chris Duffett |
| Creative Director | Rob Trickey |
| Art Director | Rob Trickey |
| Executive Producer | Jacqueline Bellmore |
| Account Manager | Tracy Curti |
| Account Manager | Michelle Li |
| Production Company | Soft Citizen |
| Director | The Perlorian Brothers |
| Executive Producer | Eva Preger |
| Executive Producer | Link York |
| Executive Producer | Rob Burns |
| Line Producer | Merrie Wasson |
| Director of Photography (DOP) | Mikail Petrenko |
| Production Designer | Alexis DeBad |
| Casting Production | Jigsaw Casting |
| Casting | Shasta Lutz |
| Post Production | Tory Osler |
| Editor | Griff Henderson |
| Assistant Editor | Kerstin Juby |
| Executive Producer | Tory Osler |
| Colorist | Wade Odlum |
| VFX Artist | Ben Spergel |
| Executive Producer | Grant Pye |
| Production Company Producer | Tom Eymundson |
| Production Company Producer | Maggie Blouin Pearl |
| Music | LPGs over Hawaii by Solvent |
| Director | Jacqueline Bellmore |
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