Title | Build As You Like 5 |
Agency | Leo Burnett Germany |
Campaign | Build As You Like |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2018 / 7 |
Business Sector | Restaurants & Fast Food |
Tagline | Build your burgers as you like. |
Story | McDonald’s Germany is not what it used to be. The new McDonald’s restaurants all over the country have made a huge leap in quality – providing features like freshly made food, barista-made coffee, and touch-screen kiosks that allow customers to choose exactly what goes into their custom burger, including multiple bun options, specialty sauces and unique toppings. In other words: You can now build your burgers as you like. To showcase this sensational change, we took that one thing you are never allowed to change – and changed it. What’s that? The logo! We rearranged the McDonald’s logo – just like you can rearrange your burgers. By the way: In Germany the main McDonald's color code is yellow on green instead of yellow on red. |
Media Type | |
Agency | thjnk Hamburg |
Creative Director | Karl Wolfgang Epple |
Creative Director | Matthäus Frost |
Art Director | Matthäus Frost |
Copywriter | Karl Wolfgang Epple |
Final Art Work | Hilko Wiegmann |
Account Manager | Maik Hansel |
Account Manager | Katharina Form |