KPN - "The Great Outdoors"

N=5

N=5 Amsterdam, Netherlands

28439

Title	The Great Outdoors
Agency	N=5
Campaign	The Great Outdoors
Advertiser	KPN Telecom
Brand	KPN
Date of First Broadcast/Publication	2018 / 9
Business Sector	Personal Wireless Communication
Tagline	If you think the internet is responsible for kids hanging around the house all day, take a look at this commercial
Story	Vlogger inspires two young boys to go on outdoor adventure in new spot for Dutch telecom provider KPN. You may think the internet is responsible for kids hanging around the house and staring at their devices all day, but in this new commercial for Dutch telecom provider KPN, two young boys follow the tutorials of a girl vlogger as they go on an outdoor adventure. As it turns out, the boys don’t go that far: the whole camping trip takes place in their backyard, using their parents wifi to watch the videos. The spot brings back nostalgic feelings of camping, scouting and outdoor adventure, and is the kick-off of a new campaign of the Dutch provider, celebrating the strength and availability of their inhome wifi. The spot will air on Dutch television, KPN’s social channels and in cinema’s throughout the country. The spot is part of the campaign Feel Free, aimed to let people experience how new technology can set us free.
Media Type	Television
Length	55 seconds
More Information	https://vimeo.com/289099061
director	Ismael Ten Heuvel
Creative Agency	N=5