Maurice Ugwonoh

Maurice Ugwonoh

Creative Director at Noah's Ark Communications, Lagos
Lagos, Nigeria


Maurice is a multiple international award wining Creative Director, Copywriter, Affiliate Chartered Marketer with a strong passion for brand management, a deft understanding of marketing and marketing communications strategies and a thirst for digital marketing.

Maurice brings a rich experience spanning over a decade of nurturing Nigeria and Africa's biggest brands like Closeup, Lipton & Knorr for Unilever, Always & Bonux for Proctor & Gamble, Cadbury, South African Airways, American Airways, British American Tobacco, Glo, MTN, Airtel and more. These brand journeys have taken Maurice across Experiential Marketing agencies like Grey2 (FKG2), Draft FCB Impact and Advertising agencies like JWT Nigeria, Leoburnet Nigeria, DDB Lagos and Noah's Ark.

Having worked in varied teams, Maurice has won significant Global and Local awards for agency and country. These include the first ever international award for an advertising company in Nigeria with silver at the 2012 Epica Awards for Nike Foundation Girl Hub print campaign speechless. Other awards include Emerald and Silver at the 2013 African Cristal awards For Girl hub "speechless" and Durex print campaign called "standing erect" respectively, a Silver at the 2013 Loeries awards for Girl Hub speechless and numerous Gold, Silver and Bronze awards at the Lagos Advertising and Ideas Festival 2012 and many more

Maurice is a skilled marketer with certificates in Marketing Communication and Consumer Behaviour from the Edinburgh Business School, Herriot Watts Scottland UK, where he pursues a Masters degree in Marketing. Maurice is also an Affiliate Member at the Charterd Institute of Marketing UK with a Diploma in Digital Marketing and strategic marketing. Maurice is passionate about expanding Social Media, SEO and Mobile and Content Creative marketing.

Maurice spends his leisure time writing poetry and a series of soon to be published novels, graphic novels, movies and traveling.

Sector Experience
Associate Creative Director
Lagos, Nigeria
2011 - Present (7 years 2 months)
Asst Creative Director in raising the bar on creative and strategic excellence
Group Head Copy
June 2010 - September 2010 (3 months)
Managed the Glo Telecom accounts with focus on Masterbrand, Value Added Services and Youth segment communications


Leading for Creative Value Program

2017 (1 year)
Took part in an immersive program titled "Leading for Creative Value Program" organized by The Berlin School Of Creative Leadership facilitated by Stuart Hardy. Took part in training program on Leading for Creative Value Program by the Berlin School For Creative Leadership facilitated by Stuart Hardy in Marrakech, Morocco, 2017.

Award In Mastering Metrics (HL) in Strategic Marketing GradeCIM Level 6

2014 - 2015 (1 year)
CIM Level 6 Award in Mastering Metrics (HL) from the Chartered Institute of Marketing UK certifies that Maurice Ugwonoh, having fulfilled all assessment required of CIM has successfully acquired the professional qualifications and skills of designing, planning, implementing and measuring marketing campaigns with the aim of evaluating campaign effectiveness through the use of relevant marketing metrics.

Other professional activities

Advocate for rights of Girl Child

In the region of northern Nigeria, the girl child or women generally are marginalized and have no say in life due to a mish-mash of socio-cultural and thwarted religious beliefs. They are not permitted to dream, aspire and even express themselves. The picture, or print advertisement below is called "Speechless" and was a campaign I co- developed with Abolaji Alausa for a Nike Foundation project called Radio Amina while working at DDB Lagos. The print advertisement advocates the case of the "girl child", showing that with such support as the one offered by the Nike Foundation, the girl child may finally break her bond of societal speechlessness and find her voice. The print ad won several international awards. This includes a Silver awards at Epica 2012 which incidentally was Nigeria's first international advertising awards. It also won an Emerald awards at the 2013 African Cristal awards as well as a Silver at the Loeries awards festival in 2013. While this accomplishments indicate world wide recognition of the case of the abused Nigerian child, the status quo continues...demanding that this ad has yet a lot to do in terms of bringing attention to the plight of the Nigerian girl child. I hope that this will help in bringing back all the girls abducted and forced into work or sex slavery in Nigeria. Thank you MauRs Maurice Chike Ugwonoh @mauricechike

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