iPhoneX - "Memory"

6259

Title	Memory
Campaign	iPhoneX
Advertiser	Apple
Brand	iPhoneX
Date of First Broadcast/Publication	2018 / 7
Business Sector	Mobile Telephones & tablets
Philosophy	Ringan Ledwidge has directed an amusing spot promoting Apple’s facial recognition technology. The 90-second film takes the form of a quiz show inside a vast theatre, quizmaster sitting opposite contestant, huge audience dressed to the nines. The contestant has one “final memory challenge” to hurdle before bagging the big prize. “This morning you created an online banking password,” the quizmaster says. “What is it?” Tension ensues in the form of gasps, exaggerated laughter, babies crying, even the scream of a steam train that’s stitched onto some drapes in the background. The quizmaster’s hand edges closer and closer towards a dreaded red button before our contestant - who’s name appears to be Andrew - pulls out his phone. With a glance down, he’s in.
Media Type	Television
Length	98 seconds
Production Company	Rattling Stick US
Executive Producer	Joe Biggins
Executive Producer	Jeff Shupe
Director	Ringan Ledwidge
Director of Photography (DOP)	Hoyte van Hoytema
Producer	Sally Humphries
Costume Designer	Janie Bryant
Production Designer	Floyd Albee
Edit Company	Work Editorial
Editor	Rich Orrick
Producer	Marlo Baird
Post Production Company	The Mill
VFX Supervisor	John Shirley
Producer	Dan Love