| Title | Outskip "The Love Outfit" |
| Agency | Athos |
| Campaign | OUTSKIP "The Love Outfit" |
| Advertiser | Unilever |
| Brand | SKIP |
| Date of First Broadcast/Publication | 2017 / 2 |
| Business Sector | Maintenance & Repairs (Home & Garden) |
| Story | Valentine's Day is a date that all the couples in the world celebrate the union between them and why not make this date a date to make a new couple and not just celebrate the armed couples? SKIP the brand that takes care of the clothes demonstrating the love for the clothes with the care of each one takes care of the way each one has to be taken care of and why not to make pairs demonstrating the love for the clothes? SKIP makes that day a day of making love couples out of clothes. |
| Philosophy | Outskip "The Love Outfil". Through the producer’s facebook page we made a fake casting call, requiring single males and females for the new ad campaing for SKIP in Bolivia. We had the casting exactly on Valentine’s day, in that way the Skip universe was conspiring in helping them meet on this special day. In the progression of casting call out objects found out the truth, that this wasn’t and actual call, but instead it was going to be a valentine’s date, a date with a twist, they had to choose their “Valentine’s Date” by the clothes the others went in to audition, choosing and they found atractive, not knowing who it was wearing it. The two that would pick a matching outfit would go on to have a special night with the person they chose. The casting was documented and with this material we made a short video about the special day that went viral on Skip’s social networks. Skip a detergent loving the clothes your wear, showed that they also ignite this love in others. |
| Problem | Every year around Valentine’s, we witness the same ordeal, all the couples around the world celebrate and reminiscense about their love story, there’s gatherings, presents, flowers, dinners, etc. While there are a tons of happy couples celebrating, there are thousands of future couples waiting that the universe conspires in helping them meet each other. |
| Result | A Fake Casting. In the producer’s most frequented casting ever, we made it possible for many couples to meet eachother based on their love for clothing, transforming Valentine’s day into more than just a celebration of couple love, but a day to celebrate our joint love for clothes. One of the greatest things was to receive messages from our users. “In the end what matters most is to motivate thousands of people to go and dare to show others their love.” |
| Media Type | Digital |
| Length | |
| More Information | https://www.facebook.com/SkipBolivia/videos/1243700192333956/ |
| Creative Director | Fernando Fernandes |
| Executive Creative Director | Pablo Leiva |
| Account Director | Chichi Bravo |
| Account Executive | Fernanda Trujillo |
| Art Director | Noé Apéstegui |
| Art Director | Mauro Sanjinés |
| Copywriter | Josue Nuñez |
| Digital Strategist | Bianca Ugalde |
| Executive Creative Director Digital | Johnny Reep |
| Marketing Manager | Shadyah Eid |
| Marketing Manager | Antje Lacaze |
| Brand Management | Vanessa Zambrana |
| Production Studio | redcreativa |