| Title | Benefits & Emotions |
| Agency | Windfor's |
| Campaign | Benefits & Emotions |
| Advertiser | Benefits - Risk Management & Insurance Company |
| Brand | Benefits |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | Insurance |
| Philosophy | Benefits - Insurance & Risk Management Company wanted to enter the retail market and attract premium segment. We based our creative campaign on a powerful Georgian insight - if something breaks, it’s for the best and created an exhibition, where 3500 art objects represented negative emotions, all of them created to be destroyed. During 2 hours visitors were transformed from passive viewers to performers and smashed Fear; Doubts; Illness; Separation; Anger & Heartbreak. |
| Media Type | Promotion & Event |
| Length | |
| Creative Director | Vato Kavtaradze |
| Creative Director | Beqa Meparishvili |
| Creative Director | Nino Gordeladze |
| Art Director | Mari Sukhishvili |
| Art Director | Teona Skertki Shelia |
| Copywriter | Irina Sakvarelidze |
| Designer | Meko Chikadze |
| Designer | Natia Kvaratskhelia |
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