Yann Balbaert

Yann Balbaert

Head of Digital - Digital strategist at AIR Brussels (partner of McCann)
Brussels, Belgium


I’m a curious and passionate guy

Over 15 year's experience at both client-side and agency-side driving :
Digital Strategy, CRM & Smart Data approach and Customer Centric campaigns
for leading companies and organisations. With proven results & great customer experience !!!

• Divergent thinker
• Digital facilitator
• Digital strategist
• CRM expert & Smart Data Analyst
• Go-to-market strategy - Lean start-up principle
• Natural Team leader

Sector Experience


Head of Digital - Digital strategist
Air Brussels
Brussels, Belgium
March 2016 - Present (1 year 10 months)
Digital strategy recommendation
Digital transformation of our clients
Digital facilitator for the creative teams & the accounts
Management of the Digital team + freelancers + partners
Responsible for the user experience & user engagement
Responsible for the quality of the delivery
Let's try the other way sprl
January 2010 - Present (8 years)
A different approach of marketing & communication
Specialized on Digital Marketing Strategy & Customer Experience

Act as a Digital facilitator
providing customized strategic analysis & advisory services on a freelance basis
Digital strategy consultant - Agency partnership manager
November 2014 - March 2016 (1 year 4 months)
Head of Digital - Digital strategy consultant
Bruxelles, Belgium
October 2011 - October 2014 (3 years)
Digital strategy recommendation
CRM strategy recommendation
Digital facilitator for the creative teams
Responsible for the quality of the delivery
Management of the Digital cell (10 persons + freelancers)
Implementation of new processes & collaborative tools
Digital Strategist - Business development manager
January 2010 - September 2011 (1 year 8 months)
Digital strategist & new business development
for several entities of the Cronos group :
Heaven Can Wait - Little Miss Robot - District01 - Boulevart - Calibrate
Key Account Manager
Strategie Brussels
December 2005 - December 2009 (4 years)
Marketing & Communication Coordinator for Visa Belgium
Bank Card Company
July 2002 - November 2005 (3 years 4 months)
European Campaigns & Promotion Executive
Cable & Wireless
2001 - 2002 (1 year)
Internship Ogilvy interactive
Ogilvy & Mather, Brussels
January 2000 - May 2000 (4 months)
Internship DDb Interactive
Brussels, Belgium
November 1999 - December 1999 (1 month)


license - Communication Grade First distinction

Université libre de Bruxelles
1999 - 2001 (2 years)
First Distinction for my dissertation on « Extranet: a new project management tool within advertising companies »

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