Title | To Kill Spoilers You Need The Best Ones at Killing 2 |
Agency | Publicis Italy |
Campaign | Spolier Killers |
Advertiser | Sky |
Brand | Gomorrah |
Date of First Broadcast/Publication | 2017 / 11 |
Business Sector | TV/Radio Programs & Stations |
Story | Anyone who loves TV series has to fight every day against a terrible enemy: spoilers. But eventually the launch of the third season of Gomorrah, the Italian award-winning original Sky production about the ruthless Mafia-like Neapolitan crime syndicate, can solve the situation. By scanning the conversations on social media, we hijack the audience attention about the most famous TV series like Game of Thrones, Narcos, Stranger Things or The Walking Dead, replying users’ spoiler posts with customized videos of the bloodiest Bosses of Gomorrah. In the videos the most evil characters of the most evil TV series threaten the viewers, suggesting them to keep their mouths shut about any TV series to avoid spoilers. The Spoiler Killers project lands on spoilerkillers.it, a digital tool that allows users to generate by themselves customizable videos to terrorize all of their friends who usually spoiler their favourite shows. With a subtle and cynical logic that any boss would appreciate: be able to talk about Gomorrah, by exploiting conversations about the rival TV series. |
Media Type | Television |
Length | |
Executive Creative Director | Cristiana Boccassini |
Associate Creative Director | Aureliano Fontana |
Associate Creative Director | Bruno Vohwinkel |
Associate Creative Director | Eddy Guimaraes |
Associate Creative Director | Vinicius Dalvi |
Worldwide Chief Creative Officer | Bruno Bertelli |
Chief Executive Officer (CEO) | Bruno Bertelli |
Digital Creative Director | Michele Picci |
Digital Creative Director | Massimo Guerci |
Art Director | Giulia di Filippo |
Copywriter | Giulia di Filippo |
Art Director | Sara Rosset |
Associate Copywriter | Sara Rosset |
Client Services Director | Lorenza Montorfano |
Account Director | Tiziana Paduanelli |
Account Supervisor | Irene Bassani |
Agency TV Producer | Matilde Bonanni |
Head of TV | Silvia Cattaneo |
Digital Project Manager | Vittorio Cafiero |
Social Media Manager | Filippo Festuccia |
Production Company | Think Cattleya |
Director | Claudio Cupellini |
Director of Photography (DOP) | Luca Nervegna |
Editor | Marcello Saurino |
Music | Mokadelic |
Sound | Stefano Patrizio |
Post Production | Roberto Verdiani |