Title | Go You |
Agency | Ogilvy Chicago |
Campaign | Be The Readiest |
Advertiser | Holiday Inn |
Brand | Holiday Inn Express |
Posted | May 2017 |
Business Sector | Hotels, Resorts |
Story | Marina del Rey, CA-based production company Backyard director Kim Nguyen takes hotel guest preparation to the highest level in the humorous :30 “Winning Move,” out of the Atlanta office of Ogilvy USA. The spot is a continuation of the new Holiday Inn Express “Be The Readiest” campaign and also includes the :15 “Go You.” The spot features actor, comedian and official Creative Director and Champion of The Readiest Rob Riggle as a subtly-humorous narrator leading a hotel guest away from an ordinary work convention and into the extravagance of a national televised dance competition, where he delivers an impeccable Salsa dance performance, earning him a perfect score across the board. |
Media Type | Television |
Length | |
Production Company | Backyard |
Brand Marketing Director | Seth Freeman |
Marketing Manager | Cigdem Topalli |
Director of Creative Services | Rhonda Mitchell |
Executive Creative Director | Jason Aspes |
Associate Creative Director | Nick Costarides |
Associate Creative Director | Grant Weber |
Executive Director | Deborah Riley Draper |
Management Supervisor | Chad Cadelina |
Integrated Producer | Todd Johnson |
Director | Kim Nguyen |
Director of Photography (DOP) | Darko Suvak |
President/Partner | Blair Stribley |
Managing Director/Partner | Chris Zander |
VP / Executive Producer | Kris Mathur |
Head of Production | Emily Malito |
Line Producer | Kevin Sharpton |
Editing Company | Beast |
Editor | Matt Barron |
Executive Producer | Soraia Callison |
Production Company Producer | Katelin Perry |