| Title | The Originator |
| Agency | tha ltd. |
| Campaign | Samourai Noodles |
| Advertiser | Nissin Food Products Co., Ltd. |
| Brand | Nissin Cup Noodles |
| Date of First Broadcast/Publication | 2016 / 7 |
| Business Sector | Pre-Cooked / Dehydrated Prepared Meals |
| Story | "The originator" is an animation portraying the founder of nissin, momofuku ando who innovated food culture of the world by inventing instant noodles, as an "samurai" who kept challenging throughout his life to make a new form of food. The animation describes how ando invented instant noodles in a hard boiled style. |
| Media Type | Television |
| Length | |
| Production Company | AOI Pro. Inc. |
| Agency | Samurai |
| Agency | Hakuhodo The Day |
| Executive Creative Director | Kashiwa Sato |
| Creative Director | Yosuke Abe |
| Creative Director | Shinichi Takizawa |
| Director | Daichi Yasuda |
| Producer | Kyosuke Miyazaki |
| Production Manager | Seiji Amano |
| Illustration | Takashi Okazaki |
| Post Production | Redhill |
| Special Effects / VFX | Nishikaigan |
| MOTION DESIGN | Masaki Ishii |
| VFX Producer | Hiromitsu Sunaga |
| Sound Production | Aiin Co. |
| Audio Village / Sound Studio Producer | Katsuya Yamada |
More Work
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- BRAND:
- The Nippon Foundation
- AGENCY:
- Hakuhodo
The 60-year History of Nissin Foods
- BRAND:
- Nissin Food
- AGENCY:
- Samurai Inc.