Delphine Brousse-Lacroix

Delphine Brousse-Lacroix

Account Director, Partner at MSTR
Paris/Annecy, France

Summary

Creative, commercially and digitally savvy marketer, business leader and strategist with more than 15 years of experience in brand content & storytelling, digital strategy and project management. Agency (BBDO Paris, Megalo(s), MNSTR) expertise successfully developing and implementing B2C communication plans.

▶︎ Experienced in 360° plans and multichannel, integrated strategies.
▶︎ Turned business & brand objectives into creative activations
▶︎ Built clients and associates trust and confidence

Specialties: Brand Content & storytelling, Social Media, Digital Marketing, Connected Event, Team management.

Positions

Digital Marketing Manager
Indépendant
June 2016 - Present (1 year 4 months)
Account Director, Partner
Paris, France
2010 - Present (7 years 9 months)
Partner and founder of MNSTR

Main missions :
- Develop effective marketing communications strategies for clients :
Strategic and creative recommendations, leading developments and implementations.
Badoit (digital & social media activation), Comptoir des Cotonniers (e-catalog & social contents), Martini (digital & social strategy), Reebok (Digital Marketing, Connected Event, In-stores Animations), Boucheron (Social Content animation, Website, APAC ambassador animation), ...

- Manage and implement corporate communications for MNSTR :
Communication plan management, Digital Ecosytem animation and monitoring, PR management, Promotional content production (video, photos, edito), Event organization (breakfast seminar in Paris & Geneva), ...

Main Accounts :
Badoit :
Vive la Gastronomie de nos régions - Activation Campaign 2016 with French Culinary Expressions
http://bit.ly/CS_Badoit
Award : Trophées du Marketing 2016 – Digital Strategy

Comptoir des Cotonniers :
FW15 & Christmas 2015 Campaigns

Maped International :
Since 2013 : Digital Strategy, Social Network, website, Mobile app, TV ads
http://bit.ly/CS_MapedCreative
Awards : MIXX Awards 2016, TOP/COM Consumer 2015, Grand prix Stratégies du Marketing Digital 2015, Grand prix brand content Prache Media Events 2015.

Jaguar France :
2014/2015 : Lauch of the XE
http://bit.ly/CS_Jaguar

Martini France :
http://bit.ly/CS_Martini

Reebok France :
2014 - 25th Pump's Birthday : http://bit.ly/CS_Pump
Awards : TOP/COM consumer 2013 for Live With Fire Tour : http://bit.ly/CS_LWFT
Grand prix stratégies of Sports 2012 - Launch of CrossFit in France : http://bit.ly/CS_CrossFit

Boucheron :
"Journey of Light" with Chinese Blogger Michelle : http://bit.ly/CS_Boucheron
Consulting Director, partner
Megalo(s) Digital Agency
2005 - April 2010 (5 years 3 months)
I was accountable for strategy, creation, profitability and business development for luxury/premium, fragrances and cosmetics brands.

Member of the executive committee, I was involved in employees management (recruitment and evaluations) and production planning.

Budgets : Dior Fragrance, Jean Paul Gaultier Fragrance, Helena Rubinstein, Guerlain Fragrance, L'Oreal Professional…
Account Manager
Boulogne-Billancourt, France
2001 - 2005 (4 years)
Proximity BBDO is a leading Digital, Data and eCRM network with more than 60 offices around the globe, aligned to BBDO Worldwide and part of the Omnicom Group.

E-marketing project, event website, relational and loyalty program animation.

Selected Clients:
Mercedes/Classe B, Jeep, Masterfood/Sheba & Cesar, Ferrero, Quick/Maqic Box, Total.

Education

Master Communication des Entreprises, Media

Audencia SciencesCom
1999 - 2000 (1 year)

Bac +4 Field Of Study Marketing - communication

ICD Business School, Paris - Toulouse - Dublin - Shanghai
1995 - 1999 (4 years)

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