| Title | FEM Currency - 20 |
| Agency | MAYD |
| Campaign | FEM Currency |
| Advertiser | Paisley Clothing |
| Brand | Paisley Clothing |
| Date of First Broadcast/Publication | 2018 / 3 |
| Story | FEM is a new currency for women only, which is worth 21% more than any given currency. That means women who pay with FEM get 21% more. To start, Fem is available at the Paisley store where you can exchange your euros for FEM. Like any currency, FEM has its own notes. They are specially designed with several security features to avoid misuse. Each FEM note highlights a historic female figure like Marie Curie, Ada Lovelace, Amelia Earhart, Jane Austin, Rosa Luxemburg and Florence Nightingale, all who helped shape our society and pave the way for all women today. |
| Media Type | Promotion & Event |
| Advertising Agency | MAYD, Hamburg, Germany |
| Illustration | Claudia Cruz |
| Production | DonDon |
| Sound | The Soundshack, NIGHTKRAFT |
| Creative Team | Bahador Pakravesh |
| Creative Team | Behnaz Pakravesh |
| Creative Team | Evridiki Kemanes |
| Creative Team | Alexander Makedonskiy |
More Work
SEE ALLFEM Currency - 100
- BRAND:
- Paisley Clothing
- AGENCY:
- MAYD
FEM Currency - 50
- BRAND:
- Paisley Clothing
- AGENCY:
- MAYD
FEM Currency - 10
- BRAND:
- Paisley Clothing
- AGENCY:
- MAYD
FEM Currency - 5
- BRAND:
- Paisley Clothing
- AGENCY:
- MAYD
FEM Currency - 1
- BRAND:
- Paisley Clothing
- AGENCY:
- MAYD
FEM Currency - The First Currency That Closes The Gender Pay Gap
- BRAND:
- Paisley Clothing
- AGENCY:
- MAYD