Madalyn Knebel

Madalyn Knebel

Freelance Designer & Stylist at Madalyn Knebel Design
Greater Detroit Area, United States

About me

By contributing my energy & ever growing talents to honest work I aim to make my lasting mark in a way which positively impacts the planet & sparks an emotional reaction in viewers. My design philosophy is quite simple: I devoutly subscribe to Dieter Rams' ten principles of good design & honor form simultaneously with function. I look to the golden past as well as my natural surroundings for inspiration in my creative ventures. By being open to new methods & materials I've carved a niche for myself in being malleable & able to paint a succinct picture across multiple platforms.

Full summary available at


Freelance Designer & Stylist
Madalyn Knebel Design
October 2010 - Present (8 years 3 months)
A boutique creative consulting & brand identity firm providing services, which aid in captivating visual story-telling. By being malleable in approach, I craft graphic & styling work with care to align clients with those they seek.

— DiGiorno Pizza / Doner Advertising
— Crain Communications Inc.
— Crain's Detroit Business
— The Rust Belt Market
— Build Institute
— EdibleWOW
— Zoup! Co.
— City Connect Detroit
— GroundWerx.CI
— Lady Lazarus
— Fountain Ballet Academy
— The Granola Tree

Available for commissions & collaborations including:


— branding & identity design, including logos
— print & digital advertising material
— social media strategy & marketing
— editorial layout design
— invitations & correspondence
— industry model comp cards

— company catalog & lookbook development
— interior design & visual merchandising
— prop styling for commercial photography
— commercial photography set design
— specialities in food & beverage & floral styling
— tablescape & event design & styling

Please e-mail me directly at madalynknebel(at)gmail(dot)com to learn more about my availability & rates or visit my website at for more information.
Brand Strategy Manager
Build Institute
January 2016 - January 2017 (1 year)
Build Institute helps people turn their business ideas into reality by providing them with the necessary tools, resources, & support network in Detroit. To date, the organziation has graduated over 1,000 aspiring & experienced entrepreneurs from Build classes, many of whom have gone on to start successful businesses in the city. In addition to classes, Build offers networking events, mentorship, connections to resources, & a nurturing community that allows ideas to develop & flourish over time.

— Design & format print & digital promotional collateral
— Manage, develop, & deliver website, social media, newsletter, & blog content
— Oversee media calendar & strategy, while coordinating with Downtown Detroit Partnership
— Handle special projects ranging from event production to technology requests
Manager / Designer
Lady Lazarus Detroit
November 2014 - January 2016 (1 year 2 months)
Lady Lazarus can be found within Metro-Detroit's premier artist & vintage shopping destination, The Rust Belt Market. We carry a collection of artists working in wood, glass, clay & metal alongside illustrations & print work. Vintage pottery & modern handmade concrete planters don unique plant-life to complete the lovely curation.

— Execute visual merchandising to craft a unique & friendly customer experience
— Assist with wholesale ordering for new & existing shop commodities
— Cultivate existing plant-life & propagate new succulents & cacti
— Create print & digital collateral, including copywriting
Graphic Designer
Crain's Detroit Business
July 2013 - March 2014 (8 months)
— Compose web & print graphics while adhering to brand style guidelines
— Layout presentations for webinars & large-scale special events
— Manage e-newsletter design, including pulling database content


Studied Product/Industrial Design

August 2011 - December 2012 (1 year 4 months)
Focus on Product/Industrial Design, Furniture, Lighting, & Sustainable Design

Studied Architecture

August 2007 - May 2010 (2 years 9 months)
Focus on Interior Design, Sustainable Design, Photography, & Graphic Design — Secretary of Electoral Board for Delta Tau Sigma 2009-2010 — Secretary of Electoral Board for Student Government 2009-2010 — Public Relations Chair of Delta Tau Sigma 2008-2009 — AIAS Member 2007-2008

Trade Organizations

American Institute of Architecture Students

September 2007 - May 2008 (8 months)

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