Madalyn Knebel

Madalyn Knebel

Freelance Designer & Stylist at Madalyn Knebel Design
Greater Detroit Area, United States

Summary

By contributing my energy & ever growing talents to honest work I aim to make my lasting mark in a way which positively impacts the planet & sparks an emotional reaction in viewers. My design philosophy is quite simple: I devoutly subscribe to Dieter Rams' ten principles of good design & honor form simultaneously with function. I look to the golden past as well as my natural surroundings for inspiration in my creative ventures. By being open to new methods & materials I've carved a niche for myself in being malleable & able to paint a succinct picture across multiple platforms.

Full summary available at madalynknebel.com/her

Positions

Freelance Designer & Stylist
Madalyn Knebel Design
October 2010 - Present (6 years 10 months)
A boutique creative consulting & brand identity firm providing services, which aid in captivating visual story-telling. By being malleable in approach, I craft graphic & styling work with care to align clients with those they seek.

CLIENTS
— DiGiorno Pizza / Doner Advertising
— Crain Communications Inc.
— Crain's Detroit Business
— The Rust Belt Market
— Build Institute
— EdibleWOW
— Zoup! Co.
— City Connect Detroit
— GroundWerx.CI
— Lady Lazarus
— Fountain Ballet Academy
— The Granola Tree

Available for commissions & collaborations including:

SERVICES

GRAPHIC DESIGN
— branding & identity design, including logos
— print & digital advertising material
— social media strategy & marketing
— editorial layout design
— invitations & correspondence
— industry model comp cards

STYLING
— company catalog & lookbook development
— interior design & visual merchandising
— prop styling for commercial photography
— commercial photography set design
— specialities in food & beverage & floral styling
— tablescape & event design & styling

INQUIRES
Please e-mail me directly at madalynknebel(at)gmail(dot)com to learn more about my availability & rates or visit my website at www.madalynknebel.com for more information.
Brand Strategy Manager
Build Institute
January 2016 - January 2017 (1 year)
Build Institute helps people turn their business ideas into reality by providing them with the necessary tools, resources, & support network in Detroit. To date, the organziation has graduated over 1,000 aspiring & experienced entrepreneurs from Build classes, many of whom have gone on to start successful businesses in the city. In addition to classes, Build offers networking events, mentorship, connections to resources, & a nurturing community that allows ideas to develop & flourish over time.

— Design & format print & digital promotional collateral
— Manage, develop, & deliver website, social media, newsletter, & blog content
— Oversee media calendar & strategy, while coordinating with Downtown Detroit Partnership
— Handle special projects ranging from event production to technology requests
Manager / Designer
Lady Lazarus Detroit
November 2014 - January 2016 (1 year 2 months)
Lady Lazarus can be found within Metro-Detroit's premier artist & vintage shopping destination, The Rust Belt Market. We carry a collection of artists working in wood, glass, clay & metal alongside illustrations & print work. Vintage pottery & modern handmade concrete planters don unique plant-life to complete the lovely curation.

— Execute visual merchandising to craft a unique & friendly customer experience
— Assist with wholesale ordering for new & existing shop commodities
— Cultivate existing plant-life & propagate new succulents & cacti
— Create print & digital collateral, including copywriting
Graphic Designer
Crain's Detroit Business
July 2013 - March 2014 (8 months)
— Compose web & print graphics while adhering to brand style guidelines
— Layout presentations for webinars & large-scale special events
— Manage e-newsletter design, including pulling database content

Education

Studied Product/Industrial Design

College for Creative Studies
August 2011 - December 2012 (1 year 4 months)
Focus on Product/Industrial Design, Furniture, Lighting, & Sustainable Design

Studied Architecture

Lawrence Technological University
August 2007 - May 2010 (2 years 9 months)
Focus on Interior Design, Sustainable Design, Photography, & Graphic Design — Secretary of Electoral Board for Delta Tau Sigma 2009-2010 — Secretary of Electoral Board for Student Government 2009-2010 — Public Relations Chair of Delta Tau Sigma 2008-2009 — AIAS Member 2007-2008

Trade Organizations

American Institute of Architecture Students

Member
September 2007 - May 2008 (8 months)

Publications

Featured Digital Photography (CrainContentStudio.com)

November 2014
Hired by Crain Communications Inc. to create lifestyle product photography for their new Content Studio portfolio. The website prominently showcases my work & is seen daily by CEO’s across the country.

Featured Work | Film Photograph (PRISM, Artist Guild Publication at Lawrence Technological University)

May 2011

Featured Image | Digital Photograph (Washington D.C. Schmap Guide)

October 2010

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