Title | LeYa #QuoteOfTheDay |
Agency | WMcCann |
Campaign | #QuoteOfTheDay |
Advertiser | LeYa Book Publisher |
Brand | LeYa Book Publisher |
Date of First Broadcast/Publication | 2017 / 4 |
Business Sector | Media, Publishing & Production |
Story | A Messenger Bot that creates a link between the habit of posting images accompanied by quotes and the portfolio of works and authors of LeYa, one of Brazil’s biggest publishing houses. |
Media Type | Social Media |
Length | |
More Information | https://www.messenger.com/t/leyabrasil |
Chief Creative Officer | Washington Olivetto |
Creative VP | Guime Davidson |
Creative Director | Nicolás Romanó |
Creative Director | Viviane Pepe |
Copywriter | Alexandre Xela Oliveira |
Art Director | Mateus Cerqueira |
Art Director | Eduardo Cesar Guimaraes |
Production VP | Marcelo Hack |
RTV | Juliana Lutterbach |
RTV | Ana Borges |
Film Production / Post Production | Studio Great |
Sound Production | Liquo Audio |
Digital Production | Vitor Henckel |
Project Manager | Mylena Moraes |
Executive VP | Marcio Borges |
Account Executive | Mylena Moraes |
Client Approval | Leila Name |