Producer
| Title | The Yaris Effect |
| Campaign | The Yaris Effect |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota |
| Date of First Broadcast/Publication | 2017 / 5 |
| Business Sector | Cars |
| Philosophy | Packed with energy and style, this gorgeous spot for Yaris’ Hybrid captures the excitement around the latest release for automobile goliaths Toyota. Shot by JSA’s talented director Björn Amend over 5 nights in Johannesburg, the spot features original Sapeurs along with neon covered racing cars, a 40 piece electrified marching band, a hand built “Dekotora” Truck plus a few glowing jackets thrown in for good measure. Having built a trusted relationship with Toyota over many years there was unusually no agency involvement. Björn wrote, styled, directed and supervised the post-production right up to final approval! To quote him: “It felt a bit like the pipe dream of a 16 year old comic fan, but don’t quote me on this.” *(sorry Bjorn - we just did :-) )* |
| Media Type | Television & Cinema |
| Length | |
| Soundtrack | "Busy Earnin'" by Jungle |
| Production Company | GoodFilm GmbH |
| Director of Photography | Timothy Pike |
| Producer | Marko Palek |
| Producer | Ina Hampp |
| Executive Producer | Alexander Klingler |
| Creative Producer | Ina Hampp |
| Editor | Rüdiger Chmielus |