Title | Smartsolution |
Agency | Africa |
Campaign | Smartsolution |
Advertiser | Telefónica |
Brand | Vivo |
Date of First Broadcast/Publication | 2019 / 6 |
Business Sector | Telecommunications Services |
Philosophy | In a world where the new quickly becomes obsolete, the Smartsolution project shows that innovating in an area such as smartphones isn’t just about technology, but also about rethinking its purpose. The innovation turned waste into utility, made thousands of people think about their consumption habits, and, at the same time, enabled access to culture and education for other people. In the end, what was obsolete became the symbol that made people rethink the use of their electronic devices. |
Media Type | Product Design/Development |
Length | |
Chief Creative Officer | Sergio Gordilho |
Creative Director | Pedro Bullos |
Creative Director | Erico Braga |
Creative Director | Bruno Valença |
Copywriter | Giulio Beloto |
Copywriter | Rafael Quintal |
Art Director | Thiago Andrade |
Art Director | Rodrigo Sganzerla |
Art Director | Sergio Gordilho |
Project Director | Monique Lopes Lima |
Project Manager | Juliana Leite |
Project Manager | Fernanda Segura |
Project Producer | Isabela Levy |
Project Producer | Julia Newman |
Project Producer | Fernando Alonso |
Project Producer | Eliot Tosta |
Project Producer | Marilia Silva |
Client Services Manager | Juliana Hasegawa |
Client Services Manager | Bruno Massagardi |
Planning Team | Rodrigo Maroni |
Planning Team | Vitor Amos |
Planning Team | Isabella Ayub |
Planning Team | Anna Tie Galisi |
Media Team | Thiago Franzão |
Media Team | Juliana Melo |
Director of Corporate Social Responsibility | Raphael Vandystadt |
Agency Producer | Rodrigo Ferrari |
Agency Producer | Patricia Melito |
Production Company | Associados Academia de Filmes |
Director | Miguel Mucci |
Director | Pedro Urizzi |
Director of Photography (DOP) | Otávio Pupo |
Sound Production | Loud |