Title | Barbarian Case |
Agency | Fahrenheit DDB |
Campaign | The Antipinky Pint |
Advertiser | Barbarian |
Brand | Barbarian |
Date of First Broadcast/Publication | 2017 / 4 |
Business Sector | Beers, Ciders, Lagers |
Story | Barbarian, the craft beer inspired by the rudeness of ancestral warriors, could not allow a pinky finger will shame some men. We created the Antipinky Pint, a glass with a ring in iron and testosterone to prevent that little finger from rising up against men. |
Philosophy | Barbarian, the craft beer inspired by the rudeness of ancestral warriors, could not allow such a calamity. That is why we created a glass with a ring cast in iron and testosterone to prevent that little finger from rising up against men. |
Problem | Since the beginning of time men have managed to mold the world into a great big rock they use to sculpt their manhood. Not knowing that all that effort would be in vain, since when drinking a beer an insignificant part rises against their will: their pinky finger. |
Result | Earned media: 1'150,000 2'700,100 barbarians reached Brand preference: +30% Today is the # 1 craft beer in Peru |
Media Type | Ambient |
Length | |
Executive Creative Director | Ricardo Chadwick |
Deputy Executive Creative Director | Sergio Franco Tosso |
Associate Art Director | Luciano Leone |
Art Director | Rudy Camones |
Copywriter | Aldo Silva |
Head Of Planning | Renato Arauco |
Strategic Planner | Ricardo Rentería |
Chief Agency Producer | Vanessa Díaz |
Agency Producer | Mafer Galarza |
Account Director | Alberto Goachet |
Account Executive | Carolina Solari |
Retoucher | Emilio Llerena |
Other | Josue Montero |
Production Company | Rebeca |
Audio | Audiopost |
Product Design | Eddi Mérida |
Photographer | René Funk |