| Title | The Tapestry |
| Agency | BBC Creative |
| Campaign | Fifa World Cup 2018 |
| Advertiser | BBC |
| Brand | BBC Sports |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | TV/Radio Programs & Stations |
| Story | The BBC's coverage of the World Cup was promoted with the world’s first fully embroidered ad, as well as a seven metre long tapestry that hung in the National Football Museum. The campaign helped the BBC set UK viewership records. This animation to promote the BBC's World Cup coverage was actually the world's first embroidered ad. It was also a tapestry that hung in the National Football Museum. All legendary events deserve a tapestry. Is it possible to create an animation out of embroidery? It certainly is, as this animated masterpiece to promote the BBC's World Cup coverage shows. The tapestry was also hung in the National Football Museum. |
| Media Type | Television |
| Length | |
| Sound Design Company | Factory Studios |
| Brand Manager | Marc Jones |
| Marketing Lead | James Parry |
| Marketing Manager | John Sprott |
| Marketing Communications | Helen Worsey |
| Creative Director | Tim Jones |
| Creative Director | James Cross |
| Producer | Liz Dolan |
| Executive Creative Director | Aidan McClure |
| Executive Creative Director | Laurent Simon |
| Designer | Luke Carpenter |
| Project Manager | Loretta Ramkissoon |
| Creative Team | Edward Usher |
| Creative Team | Xander Hart |
| Head Of Planning | Mike Lean |
| Head of Design | Laurence Honderick |
| Production Coordinator | Emma Hamilton |
| Media Planner | David Wheadon |
| Production Company | Blinkink |
| Executive Producer | Bart Yates |
| Director | Nicos Livesey |
| Producer | Alex Halley |
| Music Composer | Alex Baranowski |
| Performer | Sir John Tomlinson |
| Sound Designer | Mark Hills |
| Sound Designer | Anthony Moore |
| Sound Producer | Lucy Spong |
More Work
SEE ALLHistory Will Be Made
- BRAND:
- World Cup 2018
- AGENCY:
- BBC Creative
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