Jonah Disend

Jonah Disend

CEO ounder at Redscout
New York, United States

Summary

Jonah founded Redscout in 2000 with the simple belief that the best way to change a consumer’s perception of a brand is to change the way they experience it.
A recognized pioneer in brand-driven innovation, Jonah possesses an intuitive grasp of consumer behavior, a prescient nature for identifying emerging culture, and a passion and restlessness for sparking societal change.
Jonah serves on the boards of God’s Love We Deliver and the Ad Council and is focused on bringing the discipline of innovation to organizations with ambitions to better the world. He also mentors young designers as part of the world-renowned CFDA Incubator Program.
A popular industry commentator and speaker, Jonah has appeared on CNBC and in publications such as The New York Times, The Wall Street Journal and Fast Company. He was featured in The New Yorker’s “Talk of the Town” column on the occasion of Redscout’s Thirteenth Birthday. 

Positions

CEO
New York, United States
2000 - Present (17 years 7 months)
Redscout is an innovation agency that is dedicated to creating new, prosperous futures for ambitious brands and businesses.

Redscout is an idea led innovation agency. Everything we do is in service of the idea. Organized around the belief that Innovation is the most powerful form of marketing™, our team of Thinkers and Makers invent, prototype and commercialize new products, services and experiences that help brands realize their potential in profound new ways.

We believe that the best way to change a consumer’s perception of a brand is to change the way they experience it. We ask provocative questions until we unlock a new way to see your consumer, your brand or your organization.

We innovate for the real world through a deep focus on the culture around us. We understand how people truly live and how to better solve for their everyday needs as well as their fantasies.

We believe that being disruptive in the marketplace differentiates our clients' brands and enables them to leapfrog the competition. We innovate to transform categories by disrupting the conventions and forces that others follow.
Planning Director
New York, United States
1997 - 2000 (3 years)
In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.

This heritage tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we continue the revolution.

Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas:

Education

MA - Performance Studies

New York University
1994 - 1996 (2 years)

BA Dramatic Literature

Washington University in St. Louis
1990 - 1993 (3 years)

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