Lex Deasley

Lex Deasley

Group Creative & Strategy Director at Hausmann Group
Sydney, Australia

About me

<p>Senior Communications professional with nineteen years’ experience in dynamic lifestyle brand PR, innovative communications solutions and entertainment-focused brand marketing. Creative approach, with proven track record building and retaining happy and productive teams and clients. Particular strength in strategic and creative planning and delivery.<span> </span></p>


Group Creative & Strategy Director
Hausmann Group
July 2014 - Present (4 years 5 months)
Responsible for creative and strategic output of Australia's largest independent communications agency
Founder/ Director
Edible Industries
November 2013 - Present (5 years 1 month)
Founder and director of 'white label' creative and strategic agency, providing channel agnostic innovation, ideas and training across the consumer marketing space.
Director / Creative Director
Pulse Communication (Ogilvy)
September 2010 - April 2013 (2 years 7 months)
2IC to MD with responsibilities across wide range of client portfolio and new business plus company P&L and HR. Responsible for driving creative and cultural change within the company. After my arrival in 2010, Pulse enjoyed its most successful two years ever.
Head of Sport and Entertainment
London, United Kingdom
2006 - 2009 (3 years)
Responsible for running and profitable growth of Sports & Entertainment division of successful, integrated creative agency, with retained clients including Nike, Levi’s, Rizla, Red Bull, Umbro & Triumph motorcycles. Accounts won include Nike, Pokerstars.com & Umbro.
International Communications Manager
Fight for Peace
January 2005 - June 2006 (1 year 5 months)
Consultant role with this innovative sports and education based NGO aimed at giving vulnerable children the tools that they need to get out of organised armed violence. Responsible for raising awareness and funds through international media to allow the project to grow sustainably within one of Rio's most troubled communities.
Account Director/ Editor
Content Unlimited/ Third Planet
2003 - 2004 (1 year)
Split role across two youth brand focused agencies developing pioneering work in the branded content field. Editor of the cultural website Steal-Life.com run as a marketing campaign for Olympus digital cameras.
Including event sponsorship and integration, traditional PR, digital PR and direct to consumer marketing.
Coalition PR
1995 - 2001 (6 years)
Working on entertainment brand products and integration in widely-respected, leading music and youth PR agency.
Working wit wide variety of brands such as Playstation, HMV, Soul II Soul, Mercury Music Prize, MTV, Fila, Manga Video, Polygram Video, Virgin Interactive and ICA.


BA Combined Honours - Fine Art and Psychology Grade 2:1

1991 - 1994 (3 years)

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