smart EQ fortwo - "Perfect Fit"

BBDO Berlin

BBDO Berlin Berlin, Germany

5759

Title	Perfect Fit
Brief	“Oddly satisfying” videos are popular online clips in which something unexpectedly fits perfectly into something else. Here, some of the best “perfect fit” are cut into an epic compilation of the kind you might find on YouTube. The grand finale is the Smart Fortwo gliding effortlessly into a parking spot.
Agency	BBDO Berlin
Campaign	Perfect Fit
Advertiser	Daimler AG
Brand	smart EQ fortwo
Posted	November 2019
Business Sector	Cars
Story	“Oddly satisfying” videos are an online phenomenon that makes the whole world excited of clips in which something unexpectedly fits perfectly to something else. We cut the best “perfect videos” we could find into an epic compilation like the ones on YouTube. The grand finale is our smart fortwo gliding effortlessly in to a parking spot.
Problem	smart EQ 2-seater city car
Media Type	Web Film
Chief Creative Officer	Wolfgang Schneider
Creative Managing Director	Till Diestel
Executive Creative Director	Siyamak Jung
Art Director	Saydan Celik
Copywriter	Dara Kleyer
Agency Producer	Alexander Münzer
Production Company	Craftwork
Post Production	Craftwork
Chief Production Officer	Steffen Gentis
Production Company Producer	Daniel Siegler
Account - Audio Production House	OZMOZE
Sound Engineer	Marvin Jockschat
Editor	Till Markull
Special Effects / VFX	Till Markull
Account Director	Martha Rzeppa
Account Manager	Aline Lindenblatt