Amazon Prime Canada - "Giftmania"

Akcelo Redfern, Australia

505

Brand: Amazon Prime Canada
Country: Australia

Advertiser: Amazon Prime

Title	Giftmania
Agency	Akcelo
Campaign	Giftmania
Advertiser	Amazon Prime
Brand	Amazon Prime Canada
Date of First Broadcast/Publication	2023 / 11
Business Sector	TV/Radio Programs & Stations
Philosophy	Amazon Prime is getting Canadians back in the gift-giving spirit this holiday season, enlisting WWE Hall of Famer Bret ‘The Hitman’ Hart and TV personality Lilly Singh in its new ‘Giftmania’ campaign, via brand experience agency Akcelo. The campaign, which launched nationwide November 1, cleverly gamifies Amazon Prime’s Gift List feature, encouraging Prime customers to add products to their Gift List for a chance to win one of the items worth up to $300. A lucky few will even have their gifts delivered to their doorstep by Bret ‘The Giftman’ Hart in December. In a hilarious long-form video, we see pro-wrestling legend and Calgary-born hero Bret ‘The Hitman’ Hart transformed into ‘The Giftman’, a modern-day take on Santa Claus. The spot opens with Hart’s original WWE walk-on music, and sees him deliver a typically enthusiastic piece to camera before being interrupted by social media sensation Lilly Singh, playing the role of the director. She corrects Hart, reminding him of his new alter ego as ‘The Giftman’, and then continues to feed him lines as he struggles to let go of his wrestling past. The campaign and contest runs through November 24 (excluding Quebec), with the full length video featured prominently on the Amazon website and shorter ads running across Amazon-owned channels and paid social.
Media Type	Digital
Length	67 seconds
CEO / CCO	Aden Hepburn
Managing Partner	Jason Carnew
Global Executive Creative Director	Louise McQuat
Executive Creative Director	Chris Corley
Associate Creative Director	Ben Shores
Senior Copywriter	Jon Mandell
Head of Design	Mark Berry
Designer	Selena Debbert
Production Designer	Shi Emery
Head of Experience Design	Cam Gage
Experience Designer	Larissa Tang
Chief Strategy Officer	Dave Di Veroli
Strategist	Nish Shah
Strategist	Jackie Lee
Production Director	Natasha Lakhani
Producer	Shea Martin
Client Services Director	Heleena Webber
Account Manager	Jesse Rea
Advertising Manager	Michael Cornwell
Advertising Manager	Michelle Emaelaf
Advertising Manager	Shaila Sikand
Advertising Manager	Aditi Gupta
Advertising Manager	Hannah Kay
Advertising Manager	Laura Hansen
Advertising Manager	Jenny Huang
Advertising Manager	Abhay Singh
Advertising Manager	Belicia Chung
Production Company	Therapy Studios
Director	Ramesh Iyer
Director of Photography (DOP)	Tom Lembcke
Editor	Doobie White
Assistant Editor	Leo Ortega
Colorist	Omar Inguanzo
Sound Design and Mix	Dori Holly
Flame Artist	Fabrizzio Zumaran
Talent	Bret ‘The Hitman’ Hart
Talent	Lilly Singh