| Philosophy | In the next iteration of Dairygold’s ‘Make a Minute for the Good Stuff’ campaign, creative agency ROTHCO (part of the Accenture Interactive group) launch ‘Micro-Volunteering’, an omni-channel campaign, providing the Irish public a way to contribute to good causes around their busy day-to-day lives. The ROTHCO team created a platform for Dairygold in which their consumer base could contribute, in a small way, to good causes by Micro-volunteering (MV). MV describes a volunteer, or team of volunteers, completing small tasks that make up a larger project. As a form of virtual volunteering, the tasks are usually distributed and completed online via an internet-connected device, including smartphones. Dairygold have partnered with six charitable organisations for the campaign including: Be My Eyes, The Cheetah Conservation Fund, Count Flowers for Bees, Meitheal Duchas.ie, Crowdcrafting and Post Pals. They invite people to choose a cause they feel passionate about and complete a simple task, then spread the word about MV. The Irish public can contribute via smartphone app or at http://makeaminute.ie/microvolunteering/ The platform will be promoted via a 20” TVC and Digital outputs also created by the team at ROTHCO. |