Tim Diviny

Tim Diviny

Copywriter at Royal London
London, United Kingdom

About me

In Australia where I started my career, integrated advertising was simply called 'advertising'. With target audiences a fraction the size of any campaign in Europe, it makes sense to do it all together. Managing all channels in a campaign showed me how an audience experiences it, as well as get a handle on all manner of media.

With this background, I can bring focus and cohesion as well as flexibility and scope to an integrated campaign. And it does make a difference. Like delivering an amazing ROI of 85:1 for a client (RFU). Or bumping up sales quotes by 30% in the first month of a campaign (Bennetts insurance).

Powering any campaign is the idea, and devising simple bold concepts from bullet-proof strategy is my biggest strength. For instance, my Companies House Webfiling campaign had a recall of an incredible 78%. My jockeys on space hoppers campaign for an Epsom Racecourse family day inspired just that on the day – jockey’s bouncing down the straight on space hoppers.

As a creative director and copywriter, I scamp, I mac-visualise, I present, I write, I check, I write again and generally work with everyone who’s involved and anyone who can help – in the end, it’s the campaign that has to shine.

Visit www.timdiviny.com to see my integrated campaigns.

Or www.timcanwrite for my copywriting.

Sector Experience


Royal London
June 2015 - Present (6 years 6 months)
I'm working in consumer marketing in the in-house agency on all consumer comms and campaigns, across all media. I'm simplifying language, making it more consumer-friendly and understandable – always a challenge when talking about complex financial products. Also, I'm aware of building trust in this the UK's biggest mutual insurance brand, one with slightly more altruistic values so, yes, there is a degree of self-righteousness! Once again, as with Legal & General, I'm talking about life, death and everything in between – good topics for a writer to get into.
Head of Copy
Black & White Thinking (formerly Catalyst Marketing & Design)
2012 - 2014 (2 years)
We joined forces with Legal & General branding agency, Smith & Milton to form Black & White – who already had a CD. I came up with concepts and wrote, but concentrating less on CD duties – which had its plus sides.

I worked on Legal & General campaigns to B2B and B2C audiences for their insurance and investment products and services.

Achievements: Concepts and copywriting for the Legal & General Deadline to Breadline campaign which won the 2014 Money Marketing Business Campaign of the Year, against some impressive competition.
Creative and Copywriter
SapientNitro, London
September 2014 - October 2014 (1 month)
Campaign concepts, as well as writing for direct and digital media for Sky TV.
Creative Director and Copywriter
Catalyst Marketing & Design
2011 - 2012 (1 year)
I'm mostly worked on Legal & General campaigns to B2B and B2C audiences for their insurance and investment products and services.

My previous work on Companies House put me ahead for this one – talking to intermediaries and other financial broker markets. Also, L&G are up for injecting some emotion into the creative, a nice change! And when it comes to insurance and investment, it is all about life, death, family, keeping body and soul together, etc…all big juicy topics for me to get my teeth into.

Achievements: Concepts and copywriting for the EU Gender Directive ‘TIME WAITS FOR NO WOMAN’ campaign which was eight times more successful than any previous campaign for Legal & General.
Creative Director and Copywriter
london, United Kingdom
2005 - 2011 (6 years)
Clients include LG, Bennetts insurance, Genesis Homes, Rugby Football Union, Companies House, Nuffield Health, Ascot Racecourse, Konica Minolta, Tramlink

A fully integrated advertising agency. I helped devise strategies for campaigns, and then come up with concepts to carry the messages across a variety of media, including TV, radio, press, outdoor, ambient, online, direct mail, email, social media and events.

I explored some fun areas here:

• Bluetooth poster for Tramlink to discourage young commuters from playing their music without earphones. They were encouraged to download Arctic Monkey’s ‘I Bet You Look Good on the Dance Floor’. Except, surprise! It was sung by geriatrics, complete with grinding music vid…nice,

• 3D projected shop for ebay. Interacting with smart mobile devices, 'shoppers' could view virtual AR models demonstrating merchandise, with subsequent links to buy,
Creative Director and Copywriter
Wilding McArdle Wilson
2004 - 2005 (1 year)
Clients include Orange, Sainsburys, Barclays, B&Q, Interbrew, Kraft, Yahoo, Walkers, Fidelity, BAE Systems.

Inaugral position of creative director at this recruitment advertising agency. My primary role was devising concepts and writing recruitment ads.
Creative Director and Copywriter
DNX Marketing
2003 - 2004 (1 year)

Clients include Sun Microsystems, Cable & Wireless, Pegasus accounting software, Timberland, Bhs, Bentals, Ernest Jones, H. Samuel.
Concepts, writing and creating direct mail for a mixture of IT and retail clients.

While it didn't go ahead, I did some nice work for the Bhs franchise, Great British Doughnut Company, including an RAF inspired 'doughnut' logo and a Churchill speech advising punters to 'eat them on the beaches'.


Graduate Diploma of Computer Graphics - Fractals and Stochastic Rendering of Ocean Waves

Diploma of Graphic Design

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