Antonio Gigliotti

Antonio Gigliotti

Creative Director at Saatchi & Saatchi
Milan, Italy

About me

At 18, I broke the Italian record in 110m hurdles.Since then I never stopped: Naples, Rome, Milan, Amsterdam. I shot to the top from being an intern copywriter at Saatchi & Saatchi Rome, to Bates, Testa Group, BGS D'Arcy and finally to Saatchi & Saatchi Milan where I work since 2003. As a Creative Director since 2013 I manage different people for the strategic and creative needs of my clients and I lead pitches and creative presentations for national and international brands (especially in GDO, retail and fashion-luxury markets).
2013-oggi SAATCHI & SAATCHI (MI)creative director Banca Popolare di Milano, Bauli, Calzedonia, LIU-JO and Ferrari fragrances, Intimissimi, Tonno Nostromo, Novartis, Stroili jewels, Vhernier
2003-2013 SAATCHI & SAATCHI (MI)deputy creative director Averna, Bauli, B&B, Banca Popolare di Milano, Calzedonia, Ferrero, illy, Mondadori, P&G, Stroili, Vhernier
2000-3 BGS D’ARCY (MI)supervisor copywriter P&G Oral Care Europe, Champion, Ray-Ban, Swatch, IKEA
1999-0 GRUPPO TESTA (MI)senior copywriter Acqua Lete, Alfa Romeo, Spray-Pan
1996-9 BATES ITALIA (MI)Ballantine’s, Beretta, Energizer, Fabbri Editori, Manetti & Roberts, Manitoba, Seat
1994-6 ALL PARTNERS (Roma)Corrriere dello Sport, Fazi Battaglia, FENDI, Olio S. Sabina, RDS
1994 SAATCHI & SAATCHI (Roma)Renault, Swish, Totip, Tribunale diritti del malato, Guttalax
Teaching:- Creative Writing c/o IEO Rome- “Advertising with the ’X-FACTOR” at Pisa University (2010)- Master in Copywritng and Advertising Communication at IULM University Milan (2011-2017)- Master in Communication Luxury at POLIMODA Florence (2017) 

Positions

Creative Director
Milano, Italy
March 2013 - Present (5 years 4 months)
Bauli, Banca Popolare di Milano, Calzedonia, Intimissimi, Ferrari & Liu Jo perfumes, Tonno Nostromo, Novartis, Stroili, Vhernier
Deputy Creative Director
Milano, Italy
March 2003 - March 2013 (10 years)
Averna, Bauli, B&B, Calzedonia, Carlsberg, Coccinelle, Grazia + Flair (Mondadori), Ferrero, illy, Intesa Sanpaolo, P&G (oral care), Banca Popolare di Milano, Stroili, Vhernier
Copy Supervisor
BGS D'Arcy
March 2000 - March 2003 (3 years)
Responsible for ORAL CARE EMEA P&G
Copywriter
Testa Group Milano
1999 - 2000 (1 year)
Acqua Lete, Alfa Romeo, Honda Moto, Spray Pan
Copywriter
Bates
1996 - 1999 (3 years)
Ballantine’s, Beretta, Energizer, Fabbri Editori, Manetti & Roberts, Manitoba, Seat

Education

Scienze della Comunicazione

1990 - 1994 (4 years)
Scienze della Comunicazione

Graduated Advertising

1986 - 1990 (4 years)
art direction and copywriting

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