Diogo Stilwell
Copywriter at Wunderman Thompson
Lisboa, Portugal
TitleCotton Swab
Agency
Campaign If it doesn't go in the bin, it goes in the sea.
Advertiser Oceanário de Lisboa
Brand Oceanário de Lisboa
Date of First Broadcast/Publication 2017 / 8
Business Sector Environmental & Ecological Issues
Tagline If it doesn't go in the bin, it goes in the sea.
Story Garbage placed outside the bin is like garbage thrown into the sea. Something that kills thousands of marine animals every year. A wake-up call to one of the planet’s greatest environmental problems: marine litter.
Philosophy Everything we don´t put in a bin, it like we are putting it the sea itself.
Problem Many people don't know that cotton swabs that you put in the toilet, end up in the ocean
Result Make a person do the walk of shame. The same path garbage we don't dispose correctly does. To the ocean.
Media Type Television & Cinema
Length
Creative Team
Creative Team
Creative Director
Creative Supervisor

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