| Title | Moldy Whopper 01 Day 28 |
| Agency |
Ingo
|
| Campaign |
Moldy Whopper
|
| Advertiser |
Burger King
|
| Brand |
Burger King
|
| Date of First Broadcast/Publication |
2020 / 2
|
| Product |
Moldy Whopper
|
| Business Sector | Restaurants & Fast Food
|
| Story | The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world. The discussion landed well on the positive side: Sales: + 14% Impressions: 8,4 Billion Earned Media Value: $ 40 million. Positive sentiment: +88% High Quality ingredients perception: +26% Visitation consideration: + 22% |
| Media Type |
Print
|
| Executive Creative Director |
Björn Ståhl
|
| Art Director |
Max Hultberg
|
| Copywriter |
Magnus Ivansson
|
| Account Planner |
Simon Stefansson
|
| Account Director |
Rickard Allstrin
|
| Account Manager |
Mia Melani
|
| Final Art Work |
Åsa Eklund
|
| Final Art Work |
Alexander Lundvall
|
| Technical Director |
Stefan Kindgren
|
| Global Chief Creative Officer |
Pancho Cassis
|
| Managing Partner |
Pancho Cassis
|
| Group Creative Director |
Fernando Pellizzaro
|
| Group Creative Director |
Jean Zamprogno
|
| Art Director |
Camilo Jiménez
|
| Art Director |
Sergio Takahata
|
| Account Director |
Stefane Rosa
|
| Executive Producer |
Carlos Torres
|
| Global Chief Creative Officer |
Bruno Bertelli
|
| Chief Creative Officer |
Eduardo Marques
|
| Chief Creative Officer |
Jorg Riommi
|
| Executive Creative Director |
Pablo Dachefsky
|
| Art Director |
Ivan Montebello
|
| Copywriter |
PABLO MURUBE
|
| AGENCY |
DAVID Miami |
| Agency |
Publicis |
| Photographer |
Pål Allan |
| Food stylist |
Anna Lindblad |
| Photo assistant |
Erik Ögnelooh |
| DOP |
Viktor Kumlin |
| Graffer |
Kalle Dahlberg |
| Art buyer / Producer |
Jenny Steggo |
| Producer and director |
Markus Ahlm |
| Producer |
Lena von der Burg |
| Online |
Erik Lindahl / Colony |
| Sound |
Quint Starkie |
| Grade |
Jean-Claude Soret, MPC London |
| Music Supervisor & Intro Composer |
Maria Moritz, Stephan Moritz |
| Music, Director |
Danny Simon |
| Co-Founder |
Ryan Schinman |
