Title | Name Swap |
Campaign | Name Swap |
Advertiser | Miami Ad School |
Brand | Amnesty International |
Date of First Broadcast/Publication | 2017 / 3 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | Amnesty International put the name of a political prisoner on the jersey of a famous athlete. Name Swap is an idea that partners Amnesty with the world’s largest sports teams to create awareness for the world’s forgotten prisoners. |
Media Type | Case Study |
Length | |
Art Director | Alex Eftimie |
Art Director | Chris Lefèvre-Henzel |
Copywriter | Ben Brown |
Copywriter | Anton Michael Kuerschner |