Anton Michael Kuerschner
Copywriter at Publicis Italy
Milan, Italy
TitleName Swap
Campaign Name Swap
Advertiser Miami Ad School
Brand Amnesty International
Date of First Broadcast/Publication 2017 / 3
Business Sector Institutional/Public Interest/Non-Profit Org.
Story Amnesty International put the name of a political prisoner on the jersey of a famous athlete. Name Swap is an idea that partners Amnesty with the world’s largest sports teams to create awareness for the world’s forgotten prisoners.
Media Type Case Study
Length
Art Director
Art Director
Copywriter
Copywriter

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