Jari Aalto-Setälä

Jari Aalto-Setälä

Strategist at SEK, part of Grey
Helsinki, Finland

Summary

Jari is the head of the oldest and most award-winning Finnish advertising agency SEK, which is part of Grey network. He has +20 years of experience in working with B2B and B2C companies on strategic level.
Before joining SEK three years ago, Jari has worked as a Strategy Director and Planner in digital and ad agencies. He has also been a partner in an e-commerce start-up. Jari has more than 10 years of experience in digital communications, strategy and service development business.
Today, Jari is enthusiastic about the role of advertising; same time when marketers have started discussions claiming advertising does not create any value, irrelevant communication – spam is filling up our world. Only what you do, your actions, matter. Marketers need to create stuff people care about. Something new and meaningful that creates mutual value for the brand and its audience. 

Positions

Strategist
Helsinki, Finland
April 2017 - Present (7 months)
CEO
SEK
Finland
March 2016 - Present (1 year 8 months)
CEO
Helsinki, Finland
January 2015 - March 2016 (1 year 2 months)
Brand Development Director
Helsinki, Finland
October 2013 - December 2014 (1 year 2 months)
Strategy director, partner
Motley Agency
Finland
August 2012 - September 2013 (1 year 1 month)
Strategy Director
Helsinki, Finland
2009 - July 2012 (3 years 6 months)
Strategy Director
Publicis Helsinki
Finland
2008 - 2009 (1 year)
Strategy Director
Satama Interactive
Finland
1999 - 2009 (10 years)

Education

Mäkelänrinne High School for Sports

University of Art and Design Helsinki (Aalto University)

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