Title | Anchor Milk Slams Blank Canvas |
Agency | Colenso BBDO Auckland |
Campaign | Go Strong |
Advertiser | Fonterra Brands |
Brand | Anchor |
Date of First Broadcast/Publication | 2017 / 4 |
Business Sector | Milk & Milk Based |
Story | World Champion Slam Poet Harry Baker performs a poem that reframes the ubiquity of milk as a strength – it is a blank canvas that enables teenagers to achieve their potential. Sound design combines sounds familiar with the product, like opening a fridge, with arresting effects to draw young listeners into the fresh, pop-cultural imagery described. |
Media Type | Radio |
Length | |
Creative Director | Dave Brady |
Art Director | Samuel Trimble |
Copywriter | Georgia Johnstone |
Creative Chairman | Nick Worthington |
Director of Broadcast | Jen Storey |
Copywriter | Harry Baker |
Global Business Lead | Rachel Morgan |
Group Business Director | Annabel Rees |
Account Manager | Tymon Rackley |
Head Of Planning | Mylene Ong |
General Manager | Otavio Faccina |
Marketing Manager | Kevin Taffs |
Music Composer | Peter Hobbs |
MOTION DESIGN | Jonny Kofoed |
Producer | Helen Naulls |
Chief Marketing Officer (CMO) | Andy Dasgupta |
Director of Photography (DOP) | Megan Au |