Title | Rebranding Image |
Agency | Branders Group AG |
Campaign | Rebranding Image |
Advertiser | Falcon Private Bank |
Brand | Falcon Private Bank |
Date of First Broadcast/Publication | 2017 / 10 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Philosophy | Branders accompanied Swiss Private Bank Falcon in a comprehensive re-branding from a new vision, the development of the service design and the creation of a differentiating brand identity to a new advertising campaign. As the symbiosis of personal banking skills with digital intelligence is at the core of the re-branding, Branders translated this symbiosis together with star photographer Rankin into futuristic-looking imagery and brought the private banking experience of the future to life. Welcome to Agile Private Banking. |
Media Type | Corporate/Brand Identity |
Length | |
Chief Executive Officer (CEO) | René Allemann |
Strategy Director | Philippe Knupp |
Creative Director | Thom Pfister |
Consultant | Marisa Güntlisberger |
Consultant | Regula Looser |
Consultant | Luisa Ender |
Designer | Palma Manco |
Photographer | Rankin . |