| Title | Yourself |
| Agency | MacLAREN McCANN |
| Campaign | The Alternatives |
| Advertiser | Prostate Cancer Canada |
| Brand | Prostate Cancer Canada |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | If you won’t get checked by your doctor, the alternative is far worse.Prostate cancer is the most common cancer among men, aside from skin cancer, and the chance of being diagnosed rises rapidly after the age of 50. In fact, prostate cancer is found in 6 out of 10 men older than 65 and by 80, most men have some form of cancer in their prostate.When detected early, over 90% of prostate cancer cases are curable and 95% of cases are treatable. As a result, Prostate Cancer Canada encourages all men over the age of 40 to get tested regularly.Since the biggest barrier to getting tested for prostate cancer is the discomfort and embarrassment of the actual digital rectal exam, we decided to show alternative ways to get tested that are even more uncomfortable and awkward. In contrast, the actual solution of going to see a doctor doesn’t seem that bad. |
| Philosophy | Not enough Men are getting their prostates checked by a Doctor because they feel uncomfortable about it. So, in our ads, we have a Doctor give some alternatives to Men that are highly unlikely and much more uncomfortable in order to make getting their prostate's checked by a Doctor not seem so bad. |
| Media Type | Radio |
| Length | |
| Media Agency | M2 Calgary |
| Sound Design Company | Grayson Matthews Toronto |
| Copywriter | Darren Clarke |
| Agency Producer | Jacqueline Bellmore |
| Associate Creative Director | Taylor McCarthy |
| Copywriter | Taylor McCarthy |
| Sound Engineer | Brian Bernard |
| Media Planner | Jennifer Bender |
| Chief Creative Officer | Darren Clarke |
| Executive Creative Director | Josh Stein |
| Associate Creative Director | Chris Paleczny |
| Art Director | Chris Paleczny |
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