Title | Feeding Imagination |
Brief | Childhood creativity rarely gets displayed beyond fridge doors and classroom walls. To show kids how far their imaginations can take them, Goldfish launched an integrated campaign that brought the imagination of three young children to life. One authored a book, one created a huge mural, and another designed a video game. The campaign asks children to share their drawings and stories at feedimagination.ca for a chance to see them brought to life this winter. |
Agency | Zulu Alpha Kilo |
Campaign | Feeding Imagination |
Advertiser | Campbell Canada |
Brand | Goldfish® Crackers |
Date of First Broadcast/Publication | 2020 / 9 |
Business Sector | Others |
Story | Goldfish Crackers wants kids to think of snack time as a time for imagination. To launch Goldfish’ new brand platform “Feed Imagination”, we asked an 8 year-old boy to tell a story about a Goldfish cracker. Days later, we surprised him by turning his story into a video game, which was then made available to play across Canada. Now kids across the country are sharing their own creations at feedimaginations.ca for a chance to see them come to life. |
Media Type | Case Study |
Length | |
Chief Creative Officer | Zak Mroueh |
Creative Director | Susie Lee |
ACD | George Ault |
Copywriter | George Ault |
ACD | Jacob Gawrysiak |
Art Director | Jacob Gawrysiak |
Social Creative | Philippe Visaya |
Social Creative | Victoria Lee |
Designer | Vince Rozas |
Account Manager | Alyssa Guttman |
Account Manager | Erin McManus |
Planning Team | Heather Segal |
Planning Team | Sean Bell |
Advertising Manager | Mieka Burns |
Advertising Manager | Paloma Bentes |
Advertising Manager | Friyana Engineer |
Advertising Manager | Mariah Weir |
Developer | Kyle Collins |
Production Company Producer | Rebecca Adams |
Production Company Producer | Michael Oshell |
Studio Director | Greg Heptinstall |
Studio Artists | Andrew Martin |
Studio Artists | Cecilia Bernasch |
Production Company | Zulubot |
Director | Barbara Shearer |
Executive Producer | Tom Evans |
Production Company Producer | Mitch Cappe |
Director of Photography (DOP) | James Andrews |
Casting | Ground Glass Casting Andrew Deiters |
Editing Company | Zulubot |
Post Production | Sarah Dayus |
Post Production | Mariya Guzova |
Post Production | Adam Palmer |
Editor | Max Lawlor |
Animation/3D | Mike Sevigny |
Colorist | Hardave Grewal |
Post Production | Alex Boothby |