| Title | Factory |
| Agency | TBWA Buenos Aires |
| Campaign | Factory |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Restaurants & Fast Food |
| Philosophy | We all know that the Happy Meal box has an iconic smile. But what if due to a printing error, one of the boxes leaves the factory without its smile? This TVC tells the journey of that Happy Meal box. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Pablo Poncini |
| Executive Creative Director | Juan Cruz Bazterrica |
| Executive Creative Director | Guillermo Castañeda |
| Creative Team | Fernando Duartes |
| Creative Team | Rodrigo Sarmiento |
| Planning Team | Juan Pablo Carreño |
| Chief Operating Officer (COO) | Vicky de Frankenberg |
| Account Director | Adriana Botta |
| Account Director | Andrés Echeveste |
| Account Management Team | Lucas Myler |
| Account Management Team | Ana Laura Ramírez |
| Account Management Team | Tadeo Zarza |
| Producer | Alejandro Narváez |
| Production Company | Primo Content |
| Director | Gustavo Taretto |
| Managing Director | Caro Cordini |
| Producer | Gala Gonzalez Costes |
| Producer | German Lentini |
| Cinematography | Manuel Bullrich |
| Art Director | Micaela Saiegh |
| Wardrobe | Majo Aicardi |
| Editor | Marcela Truglio |
| Online Studio | Primo Post |
| VFX Artist | Mariano Santilli |
| Sound | Portaestudio |
| Music | Supercharango |
| Colorization | Pentimento Color Grading |
| Colorist | Jorge Russo |
| Post Production | Seba Lopez |
| Advertising Manager | Diana Peláez |
| Advertising Manager | Bruna Rocha |
| Advertising Manager | Santiago Castiblanco |