| Title | PyeongChang 2018 |
| Title (original language) | PyeongChang 2018 (anglais) |
| Brief | To announce the Winter Olympic Games in South Korea, France Télévisions launched a film that was almost silent from beginning to end. The games would be broadcast live from 1 am, in the dead of night, so athletes and commentators were asked to keep their voices down.
Athletes and commentators whisper through several Winter Olympic events. That's because on France Télévisions the games would be broadcast in the early hours of the morning. |
| Agency |
Publicis Conseil
|
| Campaign |
PyeongChang 2018
|
| Advertiser |
France Télévisions
|
| Brand |
France Télévisions
|
| Posted | November 2018 |
| Business Sector | TV/Radio Programs & Stations
|
| Story | To announce the upcoming Winter Olympic Games taking place in Pyeongchang, South Korea, France Télévisions launched a new movie, almost silent from beginning to end playing on what seemed to be a drawback: jet lag.The games were broadcasted in live starting at 1 am, while everybody in France was asleep.This mechanism, supported by athletes of many disciplines of the Olympics, allowed to work on the kind image of France Télévisions towards its public while putting forward all the programmes put in place so that the audience can follow the games in live despite the jet lag. |
| Media Type |
Television
|
| Advertising Manager |
Eric Rinaldi
|
| Executive Creative Director |
Olivier Desmettre
|
| Executive Creative Director |
Fabrice Delacourt
|
| Copywriter |
Antoine Colin
|
| Art Director |
Jordan Lemarchand
|
| Account Manager |
Caroline Darmon
|
| Account Manager |
Lou Leproux
|
| Strategic Planner |
Alexandra Mimoun
|
| TV Production |
Patrick Pauwels
|
| TV Production |
Aurélie Fournet
|
| Production Company |
Carnibird
|
| Director |
Wilfrid Brimo
|
| Producer |
Gaëtan Le Goff
|
| Post Production |
Mathematic
|
| Post Production |
Paul Crehange
|
| Sound Production |
Prodigious
|
| Sound Producer |
Emmanuel Desmadryl
|
| Sound Producer |
Boris Nicou
|