Title | Bouquets |
Agency | Aftershare.tv |
Campaign | Bouquets |
Advertiser | Ponle Freno |
Brand | Ponle Freno |
Posted | May 2018 |
Business Sector | Road Safety |
Tagline | Drive thinking what's the next bouquet you want to get |
Story | The Spanish media group Atresmedia and its platform dedicated to road traffic safety, Ponle Freno, wanted to make a tribute to the more than 20,000 fatal victims in road accidents over the past ten years and raise awareness about the importance of safe driving |
Media Type | |
Creative Director | Juanjo Casañas |
Creative Director | Risto Mejide |
Art Director | Jaime Campiña |
Copywriter | Javier Jimeno |