Amazon Amp - "Find Your Wavelength"

72andSunny

72andSunny Los Angeles, United States

3087

Brand: Amazon Amp
Country: United States

Advertiser: Amazon

Title	Find Your Wavelength
Agency	72andSunny
Campaign	Find Your Wavelength
Advertiser	Amazon
Brand	Amazon Amp
Date of First Broadcast/Publication	2022 / 9
Business Sector	Online Leisure & Entertainment Services
Philosophy	Amp, the new live radio app from Amazon, released a brand-new campaign with 72andSunny titled “Find Your Wavelength” that introduces audiences to a vibrant, colourful world of content sharing and music discovery that puts people at its heart. “Find Your Wavelength” showcases the real humans who broadcast live radio shows via the Amp app, where creators can DJ their own radio shows at no cost alongside some of the biggest names in the industry including Lil Yachty, Josh Richards, Joe Budden, and more. Using Amp’s fully licensed music library, which is stacked with tens of millions of songs, Amp is a place to hand pick playlists, recommend music, and help users in real time discover new music from the people who inspire them. A flagship film, “The Garden of Music,” shot by director Edson Oda, known for his highly acclaimed recent film Nine Days, shows an Amp creator taking a metaphorical journey across the app. She lands in a series of magical gardens, each playing a different music style, and pauses to dance every time as she makes her way to the final scene – her own radio show – where we discover that her preferred wavelength is pretty unexpected. Accompanying the film are high visibility OOH placements in LA, New York and Boston, filled with a youthful and fresh design that combines the Amp brand colors and logo graphics with a lively, playful font that compliments the vibe and energy of Amp creators. Multiple creators will appear together on billboards, digital, wall paintings and more, introducing Amp with clear, compelling and single-minded messaging that spells out the power of the community and the possibilities within. Lines include: Find Your Wavelength, Music Picked by Humans not Robots, Live Radio Reimagined, Playlist Made with Love by Real Humans, and Play the Music you Love Live on Air. Pictures of the hosts are shot by well-known photographer Micaiah Carter and all play into a consistent visual identity for the Amp brand that will inform all the work they do down the funnel from organic social to performance media.
Media Type	Outdoor/Out of Home
Advertising Manager	Danielle Waldron
Advertising Manager	Tiffany Chao
Advertising Manager	Mark Wynohradnyk
Advertising Manager	Josh Rakic
Advertising Manager	Gaelen LeMelle-Brown
Chief Creative Officer	Matt Murphy
Creative Director	Jeff Lam
Creative Director	Tahirah Byfield Edwards
Senior Copywriter	Reilly Baker
Design Director	Mike Farrell
Director of Production	Kate Morrison
Executive Producer	Leah Karabenick
Production Coordinator	Shareef Achekzai
Group Brand Director	William Nader
Brand Director	James Burton
Group Director, Partnerships & Legal	Elsa Mitsoglou
Manager, Partnerships & Legal	Marty Cole
Group Strategy Director	Thomas Steiner
Production Company	Eleanor
Executive Producer	Sophie Gold
Line Producer	Jeanette Ruli
Director of Photography (DOP)	Xiaolong Liu
Director	Edson Oda
Production Designer	Tyler Evans
Choreography	Phillip Chbeeb
Choreography	Erica Klein
Editor	Tobias Sumh
Editorial Company Executive Producer	Jennifer Mersis
Assistant Editor	Quinn Else
Senior Post-production Producer	Kortney Rubottom
Sound Design and Mix	Human Worldwide
Music	Human Worldwide
Head of Sync and A&R	Kamela Anderson
Executive Producer	Carol Dunn
Music Creative Director	Mike Jurasits
Music Editing	John Christopher Barnes
Sound Design and Final Mix	Sloan Alexander
Post Producer and Engineer	Rob Suchecki
VFX Company	Blacksmith VFX
VFX Shoot Supervisor	John Shirley
VFX Lead	Robert Bruce
Compositor	Aaron Baker
Compositor	Hieu Phan
3D Lead	Tuna Unalan
3D Team	Jackie Liao
3D Team	Michael Marsek
3D Team	Nick Owoyemi
3D Team	Ohad Bracha
3D Team	Joshua Merck
CG FX Artist	Rick Walia
Concept Art	Sita Pawar
VFX Producer	Sam Centore
Head of Production	Perry Tate
Colorization	Trafik
Executive Producer Color	Meghan-Lang Bice
Color Producer	Phoebe Torsilieri
Colorist	Ricky Gausis
Color Assist	Sam Ziaie