Lifebuoy - "I am a little girl"

Grey Karachi, Pakistan

4738

Brand: Lifebuoy
Country: Pakistan

Advertiser: Unilever

Title	I am a little girl
Title (original language)	Mein Choti Si Aik Ladki Hoon
Agency	Grey
Campaign	I am a little girl
Advertiser	Unilever
Brand	Lifebuoy
Date of First Broadcast/Publication	2022 / 3
Business Sector	Shampoos & Conditioners
Philosophy	Lifebuoy Shampoo has always championed the cause of girl child education, and the importance of reinforcing the support that allows our little girls to dream gets greater every day. We took an important and monumental step forward. Taking an age old poem, we got the ever-inspiring Zehra Nigah to rewrite it from the excited gaze of a little girl. Showing her question why she should be held back, question do her dreams not have a right to be represented? With the support and partnership of the Government of Pakistan and the School Education Department of the Government of Punjab the full poem, penned by Zehra Nigah will now be included into textbooks. This is just the beginning. To be able to drive change at the grassroots is a dream for us, and we could not be any prouder of Lifebuoy Shampoo to pick up this mantle for all the little girls of Pakistan.
Media Type	Digital
Length	71 seconds
Chief Executive Officer (CEO)	Sara Koraishy
Creative Director	Yawar Iqbal
Chief Communications & PR Officer	Huma Qureshi
Business Director	Nadir Zia
Senior Account Manager	Mushtaq Abdullah
Creative Group Head	Mehr Hamid
Creative Manager	Iman Abro
Creative Manager	Gulrukh Rizvi
Social Media Manager	Laila Rizvi
Social Media Manager	Maheen Lodhi
Creative Director	Saad Saif
Consultant	Ziyad Broker
Consultant	Zeina Broker
Music Lyricist	Zeb Bangash
Advertising Manager	Asima Haq
Advertising Manager	Zaeem Azhar Khan
Advertising Manager	Faizan Zaheer
Advertising Manager	Marium Khan